Integrated Marketing Solutions

Integrated Marketing

Drive incremental revenue when you integrate our collection of solutions into a cohesive digital marketing program. With strategic services, our proprietary consumer journey insights platform and a single services team, we manage and optimize your spend across all digital channels. The data and insights we gather from each of our solutions maximizes your total digital investment across devices with complete transparency.

 

Insights drive performance.

The complexity of the consumer experience is matched only by the complexity it creates for marketers. Visibility into the experiences that drive performance — online, offline, in-store and across screens — allows you to maximize the value of your digital marketing investments. Cadence, our marketing insights platform, is available to all clients and empowers marketers to turn every consumer touch point into an opportunity to drive optimal performance.

Integrated Marketing Solutions

  • Affiliate
    Global premium affiliate network ranked #1 six years in a row.
  • Display
    Acquisition and premium retargeting strategies to find new customers and maximize marketing ROI.
  • Search
    Search and product listing ads optimized by industry experts.

Rakuten Marketing & Cariloha
68% of revenue influenced

To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.

  • 50% increase in revenue from returning site visitors
  • 68% of total revenue influenced by retargeting

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, Cariloha Executive VP/Marketing

 

Rakuten Marketing & PacSun
57% increased conversion rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

 

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

 

Rakuten Marketing & Lacoste
70% higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI

 

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

 

Rakuten Marketing & AHAVA
58% increase in orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

  • Triple-digit revenue growth each successive year
  • 58% increase in orders YoY

 

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

 

Macys
ECCO
Virgin Holidays
Guess
Walmart
June Jacobs
Papa Johns
Peter Thomas Roth
Cariloha
Sephora
Lily Pulitzer
The Boston Globe
BBC Store
The Color Run
Ray-Ban
Spartan
RC Willey
Hunter
New Balance
Jansport
XO Group
Wahoo
Lacoste
The Body Shop
Best Buy
Dennis Kirk
PacSun
Safe Step Tub
Ready to Get Started?
Contact Us Today.