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LinkShare June News
Welcome to the first issue of the new UK Publisher Newsletter. We will aim to provide up to date and relevant information to help you make the most of your advertiser partnerships. This month there has been a lot of momentum around LinkShare's new banner type, Flex Links. Click here to check out examples of some cool Flex Link widgets on our website - they are completely interactive! In this month's Inside the Publisher Dashboard learn how to create multiple Marketing Channels for your various Web sites or marketing tactics. In LinkShare's new interface this process is easy as 1-2-3! Alongside the series of free live Publisher Training Web Seminars in the US, we will be launching a series that will take place at a more friendly UK time so that all UK publishers can attend. Be sure to check out the new Education section on our website for a complete listing of these events. Lastly wth summer right around the corner, check out a relevant sampling of our current promotions.
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LinkShare Symposium 2008 Publisher Competition
Congratulations to T from RPoints who won this year's publisher competition to win a four day trip the LinkShare Symposium on 24th June 2008 in New York. For more than ten years, LinkShare advertisers and publishers have convened at the LinkShare Symposium to forge new business relationships and discuss issues facing the industry at large. Experience the power of the LinkShare Network to learn from industry veterans and network with the who's who of the Internet community. This is the must-attend event for performance marketing professionals!
Flex Links
We continue to see creative uses of Flex Links from our Advertisers!
Publishers can work together with Advertisers using Flex Links to create rich, interactive links containing video, Flash, and JavaScript. With Flex Links you can deploy more interactive and dynamic content, leading to higher rates of interaction and conversion to sale.
Advertisers and Publishers in the LinkShare Network are now using Flex Links to create product information Widgets using video and Flash. When an Advertiser makes Flex Links available as a link type within their program, Publishers can copy and paste them onto their site just like any other link. Here is a look at some of the uses our Advertisers have found in Flex Links:
Walmart.com partnered with ToldYa to offer a range of product category specific widgets.
An example is this Hannah Montana widget in which you can navigate through to find different products available:
Ice.com shows product videos as well as a consumer offer to save 20%:
Shutterfly offers Publishers an interactive sample photo book to entice their users!
James Allen created a rich media banner where the diamond rotates, showing off the elegance of the cut:
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We're excited about the interest we've seen in Flex Links. If you have any questions on how you can put Flex Links to use, talk to your LinkShare Representative today!
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New Publisher Training Web Seminars
Alongside the series of free live Publisher Training Web Seminars in the US, we will be launching a series that will take place at a more friendly UK time so that all UK publishers can attend. We are currently providing Beginner level classes, and we will be expanding our listings to Intermediate and Advanced level training.
Here is the course description for our first course in the Beginner series:
LinkShare Publisher Training 101–User Interface: Overview
In this live web seminar we will discuss all of the basics you need to know in order to optimise your partnership with LinkShare. One of our Publisher Support Representatives will guide you through the fundamentals of managing your LinkShare account using the new Publisher Dashboard. Topics for this seminar will include:
- Getting links from your approved advertisers
- Analyzing reports on your commissions
- Making the most of the messaging system
- Taking advantage of consumer and publisher promotions
- Other useful tips and tricks
Throughout the seminar the presenter will field live questions from the publisher audience via the WebEx Q+A function. Use this valuable time to speak directly with one of LinkShare's qualified support representatives and gain insider information that you can't get anywhere else!
To register for these courses please visit the Education section of the website:
http://www.linkshare.co.uk/edu/publishers/
If you have any questions regarding the Publisher Training Web seminars, please contact:
Darren Newmark
dnewmark@linkshare.com
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Inside the Publisher Dashboard
Creating a New Marketing Channel
Marketing channels are used to manage multiple Web sites or marketing methods independently. Each marketing channel consists of separate Web site attributes, reports, and user permissions. You switch from one channel to another by clicking the drop-down arrow next to the channel name at the top of any page.
To create or edit a channel:
1. Go to the My Account section.
2. Click the Marketing Channels tab.
3. To create a new channel, click the New Channel button.
Or
3. To edit a current channel, click the Edit button across from the channel name.
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Here you can see where to find the Marketing Channels tab, the New Channel button, and the Edit button:
Creating separate channels for you different Web sites is not only required by LinkShare, but will also help you track the success of each site separately in your reports. In addition, it will let you put your best face forward with the Advertisers you apply to–you should apply to Advertisers separately with each channel to show them the relevant content of the page where you will be posting their ads. This will help you get a better approval rate when applying to Advertisers.
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Publisher Promotions
Some Exciting Summer Offers
With summer right around the corner, check out this selection of relevant promotions:
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Summer reductions at House of Fraser – up to 50% off selected items, starting 16th June! Also free standard delivery when you spend over £50
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The Charles Tyrwhitt Sale is now on with savings up to 65%
Earn 8% commission plus £4 bonus for every new customer you refer!
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Kurt Geiger are offering summer reductions of
30% off
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Body Sculpting Secrets Collection at £65 – SAVE
£29! The collection contains: Elemis Sculpting Lipo-Refining Serum 200ml, Elemis Body Sculpting Firming Cream 200ml, Elemis Exotic Lime and Ginger Salt Glow 150g.
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Make the most of our big Summer Splash – your users can get up to 45% off everything! Set up the links now and earn 10% on all sales – with an AOV of more than £270!
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The figleaves.com Summer Sale is now on. Customers can save up to 50% on a wide range of products.
Earn 9-11% commission and excellent conversions.
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Wyevale are offering great offers for summer with 20% off outdoor heating and Kingsland BBQs.
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UK EDITION | June 2008
