LinkShare UK April News
Inside This Issue:

• Product Update: Enhancement to Deep Link Interface
• Advertiser News: Online Video Demonstrations from Misco
• Trend Watch: Understanding today's online shoppers
• "Please Explain…" Storefront Links
• Inside the Publisher Dashboard: Register for a Live Webinar
• Advertiser Spotlights: Avon, Intrepid Travel, Isabella Oliver and Misco
• LinkShare News: Darren Newmark shortlisted for A4U award
• Symposium East: After Party Announced

Product Update
Enhancement to Deep Link Interface
In March we released a new Deep Linking interface in the Publisher Dashboard. This tool makes it easy for you to select a page or pages from an advertiser site and create tracking links to those pages.

Previously, you had to open a new tab and then navigate to the advertisers home page to find the page you'd like to link to. Now we've made it even easier for you to use this tool. After you select the advertiser from the drop down, a link that says Browse Advertiser Site will appear. Clicking on this link will open up the advertiser's site in a new window.


Try out the enhanced Deep Linking Interface in the Publisher Dashboard today.

Ian Rosenwach, Product Manager



Advertiser News
Online Video Demonstrations
Misco have been continually working closely with LinkShare to maximise the tools that we can offer to publishers. Last year we introduced an RSS feed tool that allowed publishers to grab a feed from the LinkShare interface and paste it straight into a reader that could be used to promote offers from Misco on the publisher site. Misco then launched EasyLinks early this year, contextual ads in IAB standard sizes that would serve the most relevant and best converting products from Misco based on the content of a publisher's site.

Now Misco have taken this one step further and introduced videos available for publishers to use. The videos are product-specific and are available as a FlexLink in the LinkShare interface.



We identified the need to offer publishers as many tools as possible to enrich their sites with relevant content enabling visitors to find out more about a product. Recent research commissioned by LinkShare and carried out by Penn, Schoen & Berland Associates, Inc identified a new group of shoppers named ‘The New Info Shopper’ who actively research products/services online to make an informed choice. with these extra tools Misco are enabling publishers with tools they need to attract visitors and help them with the purchasing decisions... Read more



Trend Watch
Understanding today's online shoppers
A survey that we carried out with analyst house Penn Schoen & Berland Associates aims to shed some light into the new online behaviour of British shoppers, and how retailers should respond:

With the recession and economic changes, consumers are being forced to adopt new purchasing behaviours. Not only are they becoming savvier in what they purchase, but also how they purchase, spurred on by the aim of getting the best deal.

Online shopping is now more popular than ever before, with economic uncertainty acting as a catalyst driving consumers online as they look to gain the best deals and save money. But even online the cost-conscious shopper is displaying unique habits and behaviours not present before the recession. One such trend is increased reliance on the internet as a research tool.

Rising confidence in information available online is becoming a critical factor in deciding whether to shop online or on the high street. … Read more