LinkShare January News
Happy New Year everyone! Welcome to the January issue of the Publisher Newsletter. In this issue you can find a tip to maximize your commissions with 2009 New Year's resolutions, promotions and incentives for Valentine's Day along with pre-made, cross-advertiser creative that you can copy/paste onto your own site, and an exciting announcement about a new Link Lookup WordPress Plug-In. Also, take a look Inside the Publisher Dashboard, for a glimpse into the Program Details section. Finally, don’t forget to check out our featured advertisers in the Advertiser Spotlight. We hope you have a great start for 2009!


Valentine's Day | 14th February 2009
Valentine's Day Promotions, Incentives & Creative

With Valentine's Day drawing nearer, now is the time to prepare for all the lovely Valentine's Day promotions going on. We have compiled a list of Featured Advertisers for Valentine's Day as well as Consumer Promotions, Publisher Incentives and Suggested Products to promote. We will keep this information updated on our Valentine's Day page, so please do check in for new promotions and incentives between now and 14th February!

If you don't have a dedicated Valentine's Day section on your site, or are not sure how to promote the products on offer, we have created a cross-advertiser* HTML creative page that you can use as part of your own site, or as part of your own newsletter. Please contact us to get a copy of this creative with all your tracking code already included for you. Below is a screen shot of what the cross-advertiser creative looks like.

*Please note that in order to use cross-advertiser creative, you must be partnered with all advertisers featured in the creative. If you are not yet partnered with our Featured Valentine's Day advertisers, please apply to their programs now.

Screen shot of the cross-advertiser creative page:


Contact us to get a copy of this creative
with all your tracking code already included for you.


San Francisco, California | January 21-22, 2009
LinkShare Symposium West 2009

A team from the UK network will be attending Symposium West this week, 21st and 22nd January in San Francisco. Congratulations to Arabella at The Good Web Guide who won a free trip as the star prize in our recent Christmas Competition!

We're looking forward to the event, some highlights of which will be the results of the new LinkShare e-commerce online consumer study with Penn, Schoen & Berland as well as hearing Bill Tancer on the implications of the economic environment on affiliate marketing. The team will provide feedback next month on insights that are of interest to UK publishers. For complete event details, click here.




Maximize Your Commissions with 2009
New Year's Resolutions



LinkShare Symposium West 2009
January 21-29, 2009
San Francisco, CA


Technology for Marketing & Advertising
February 24 - 25, 2009
Earls Court, London, UK

Read the LinkShare Blog for product updates, news, and other insights from the LinkShare Team!
According to Business Wire, two of the top three New Year's resolutions in 2009 focus on losing weight, or developing a healthy habit like exercise or healthy eating. We highly recommend you to take advantage of these trends and partner with many advertisers who focus on New Year's resolutions, health, beauty, and/or fitness verticals.

Top 10 New Year's Resolutions for 2009
  1. Get out of debt or save money
  2. Lose weight
  3. Develop a healthy habit (e.g. healthy eating, exercise)
  4. Get organised
  5. Spend more time with family and friends
  6. Develop a new skill or talent
  7. Work less, play more
  8. Other
  9. Break an unhealthy habit (e.g. smoking, alcohol, overeating)
  10. Change employment
Source: FranklinCovey Products, Business Wire 2008
Leveraging New Year's Resolutions in the LinkShare Network
Health & Fitness Vertical Beauty Vertical
While a lot of retailers consider Q4 to be the months where they see the most sales, there are a number of Advertisers in the LinkShare Network that see a significant lift in revenues during Q1. Health and Fitness Advertisers see a spike in sales as they cater to consumers who want to make a change in the new year. Weight loss, vitamins and work-out products all perform well during this time. Historically within the Beauty vertical, January is one of the top sales months behind the Q4 holiday shopping period. The beauty category is predicted to be negatively impacted by the down economy, however in the LinkShare network we have seen strong growth YOY in all months of 2008.
 


Inside the Publisher Dashboard
How To Contact Advertisers Through the LinkShare Publisher Dashboard
To contact an advertiser whose program you participate in:

  • Click on Messages in the main navigation area.
  • Click Compose a Message.
  • Select the advertiser’s name from the drop-down menu, and type a subject and message, and then click Send.
Please note that you can only email one advertiser at a time through your LinkShare publisher account.



How To Update Your Account Information
It is a great time of the year to make sure your account information is up-to-date.
To update account information, including account address, Email, password, payment information, tax information, and VAT ID (if you are VAT registered), go to My Account and click Edit next to the section you would like to change.


WordPress Plug-in
LinkShare Link Lookup
Are you a WordPress user? If you are, then you can take advantage of a new plug-in for WordPress users called LinkShare Link Lookup. For those of you who are not familiar with WordPress, it is a free web publishing platform.

With Link Lookup you can do two things to help you earn revenue on your WordPress site, directly from the posting page.

  1. Create deep links – enter a URL on an advertiser site, and get back a tracking link with your id
  2. Search for product links – search across all your advertisers or a specific advertiser for a product link, and then click and drag that product link directly into the post
Here's the quick guide to getting started:
  1. Download LinkShare Link Lookup
  2. Upload the files to your WordPress directory
  3. Activate the plug-in
  4. Enter your token in the Settings page
  5. Expand the plug-in on the post page and start earning!
Here's a screen shot of what Link Lookup looks like in the WordPress interface after it's been expanded on the posting page:

Click here for a larger image.

Note: This plug-in is currently in Beta.
Please send questions and feedback to developers@linkshare.com with feedback and requests.


This should make integrating LinkShare commission-earning links with your WordPress website easier than ever!

Ian Rosenwach, Product Manager




Advertiser Spotlight

Blue Inc: 10% - 12% Commission on all goods + Four voucher codes available online now

Modern funky threads with an urban twist! Blue Inc's product lines include Jeans, Trousers, T-shirts, Shirts, Jackets, Sweats, Hoodies, Jumpers, Long Sleeve Tops, Shoes and Accessories. Join now!
Boden: 5% Commission on all goods + January Affiliate Competition with a chance to win a cash bonus

Partner with the leading British upmarket clothing company, selling fun and stylish clothes for the whole family. Join now!
Lego: 5% Commission on all goods + January Affiliate Competition with a chance to win one of 3 prizes

The World's Biggest LEGO Shop at your fingertips. Join now!
MyDiamonds: 5% Commission on all goods + Affiliate Competition with a chance to win a diamond worth £6,000

Mydiamonds.com are the online specialist of loose diamonds and bespoke diamond products; offering a beautiful and affordable collection of diamonds, both unique in look and craftsmanship. Join now!
Oasis: 5% Commission on all goods

Oasis offers a lifestyle collection of clothing accessories and footwear with a reputation for design detail, print, quality of fabric, colour and femininity. Join now!
Shoe Studio: 7% - 9% Commission on all goods + Up to 70% off in January

The Shoe Studio Group is the largest multi-branded fashion footwear retailer on the UK high-street. Join now!

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