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LinkShare August News
Welcome to the August edition of the Publisher Newsletter! Inside you will find some great resources that can help rev up your commissions as we move into the end-of summer/back-to-school days. First, take a look at our article on the "green" products trend, which includes a sampling of LinkShare's advertisers who offer eco-friendly, organic, or all-natural products. Next read about LinkShare's new WordPress plug-in–the LinkShare RSS DealFeed–which offers a simple way to earn commissions from your WordPress blog. Then take a look Inside the Publisher Dashboard for a glimpse into the new section of the interface dedicated to Lead Advantage, a network that offers the opportunity to make some high flat-fee commissions. Finally, check out our suggested advertisers in the Publisher Promotions section.
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Easy Links
Product widgets are gaining popularity amongst publishers who are looking for engaging  content ads to place on their site and earn revenue. LinkShare now offers you a "set it and forget it" solution to display relevant product ads on your site.
Contextual Product Ads
Easy Links are contextual product ads that use data from an advertiser's LinkShare Merchandiser file. When you place the code for Easy Links on your website, our contextual technology will determine keywords that identify your page. We then query an advertiser's Merchandiser file and display products relevant to those keywords and the page.
LinkShare offers 8 standard IAB (Internet Advertising Bureau) sizes for Easy Links so you have the right fit for your page. In addition you can customize the colors of the Easy Link to match the design of your site.
With Easy Links, LinkShare makes it simple for you to promote the right Advertiser products on your website. Instead of having to navigate through hundreds and sometimes thousands of product links, let Easy Links do the work for you. Simply copy and paste the code onto your site and the Easy Link will serve relevant product ads that match the content on the page.
Predicting Conversion
After Easy Links determines the right keywords for your site, we use our knowledge of an Advertiser's product links to serve the product ad that is most likely to convert to sale. This is accomplished by giving each product a score. The score is based on the performance of an Advertiser's product links in the LinkShare Network. Publishers no longer need to guess which products are most likely to convert. LinkShare Easy Links leverages the immense knowledge within the LinkShare Network to serve up the products that are most likely to convert.
Easy Links can be found as a new advertiser link type on the "Get Links" tab in the LinkShare Publisher Dashboard (for those advertisers that have Easy Links enabled).
AT A GLANCE
- A contextual product Ad that displays products relevant to a Publisher site
- A set it and forget it Javascript solution that's easy to use and requires little monitoring
- Utilizes LinkShare unique product data to predict product conversion likelihood
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http://www.linkshare.com/publishers/managing_your_account/easy_links_publishers/
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It's Easy Being Green!
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"The carbon emission of each item bought online and delivered to the customer is 132 grams of C02. A staggering twenty-seven items need to be bought on a dedicated car journey to the shops to achieve the same level of efficiency."
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– Dr. Julia Edwards at the IMRG Online Green Awards 2008 |
In the world we live in today, consumers are more conscious than ever of the effects that their purchases are having on the environment. The merchant's response has been to give the customer what they want. From hybrid cars to energy-saving light bulbs, there is now a whole market of "green" products–those items that are environmentally friendly, organic, or all-natural.
Many of LinkShare's advertisers have chosen to highlight their efforts to help save the environment by promoting those products in their ad creative. We have compiled a sampling of some LinkShare advertisers that are offering environmentally friendly products. This list is a great way for you to find the information you need to add to your "green" category, or even to start a whole new green Web site.
In order to help you find out more about each advertiser and how they are green, we have attached a short description and a link to their site. Please take a look at who we have and what they are doing to help out.
Here is a list of some eco-friendly Advertisers:
And here are some featured offers:
| ADVERTISER |
INFO/OFFER |
LINK |
| A Pea in the Pod |
Save hundreds of thousands of cartons a year by utilizing reusable containers to ship products to their stores; reduced landfill contribution by 30% and recycled over 1.6 million lbs. of corrugated cardboard and paper |
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| Acacia Catalog |
Offers a unique and diverse selection of organic and eco-friendly clothing, gifts, and home products for a more balanced and healthy life |
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| BabyAge |
New product line called 'Otopia' made of organic lotions and skin care |
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| Brighter Planet Inc |
Offers products that are an effective way for individuals and businesses to reduce their impact on the climate, including a credit card that helps fund renewable energy projects |
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| Dell Canada |
A new desktop model, the Dell Studio Hybrid, is 80% smaller, has 65% less packaging, and uses 70% less power than a traditional desktop, making it the Greenest consumer desktop PC available |
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drugstore.com |
Newly expanded Green & natural store offers top eco-friendly brands such as Seventh Generation, Burt's Bees, Mrs. Meyers and more |
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| Earth Cinema Circle |
A DVD club dedicated to increasing social and environmental awareness through entertaining films |
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| Gaiam |
A leading destination for all health and beauty purchases including a complete inventory of eco-home products, energy efficient climate control products and fitness equipment |
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| Gardener's Supply Company |
Serves millions of gardeners nationwide offering earth-friendly products; actively promotes gardening as an important way for people to make the world a better place |
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| JC Penny |
All 'Simply Green' designated products are made from recycled, renewable, or organic materials |
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| Nordstrom |
Eco-Friendly Style shop showcases apparel, shoes, beauty items and more that are made of environmentally friendly elements |
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| Office Depot |
Guide to Buying Green helps turn offices into more environmentally friendly places; products include everything from energy efficient light bulbs to recycled content desk chairs |
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| Orbitz |
Offers information on all things related to eco-tourism, including energy efficient hotels, hybrid car rentals, top eco-friendly destinations, and offsetting flight-related carbon emissions |
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| Overstock.com |
Find Green decor, organic bedding, solar-powered products, recycled goods and more at Overstock.com |
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| Real Goods Solar |
Committed to making renewable energy by providing solar installation service |
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| Sierra Club |
Instrumental in preserving wilderness, wildlife and nature's most splendid wild places for over 100 years |
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| Toshiba |
A company that enforces strict environmental compliance within their own company as well as from all suppliers, Toshiba's goal is to double the company's eco-efficiency by 2010 |
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| The Occasions Group |
Invitations by Dawn introduces Naturally Ever After wedding invitations and accessories made from recycled paper |
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| Upurea |
Eco-luxury personal care products from around the world all positioned within one of three categories: 'absolute pure', made with only 100% organic ingredients, 'natural', made with the purest, most effective ingredients derived from our Earth; and 'natural science', a contemporary blend of botanicals combined with non-toxic ingredients |
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| Wal-Mart |
Aspires to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain our natural resources and the environment. |
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LinkShare RSS DealFeed for WordPress
LinkShare has launched a new plug-in for WordPress. For those not familiar with WordPress, it is popular blogging software used on a wide range of websites. WordPress offers their users "plug-ins" that could add additional features to their site.
The LinkShare RSS DealFeed plug-in makes it easy for WordPress users to promote RSS feeds from advertisers they are partnered with. Users simply download the plug-in, enter their token and choose the Advertiser feed they would like to promote. Publishers will need to be partnered with an advertiser to display that advertiser's RSS feed content.
If you would like more information about RSS feeds, now is a great time to learn more about the plug-in at http://wordpress.org/extend/plugins/linksharerss-ads/
You may also visit our web page at http://www.linkshare.com/publishers/managing_your_account/rss_wordpress/
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Inside the Publisher Dashboard
Lead Advantage Network
With arrival of the new Publisher Dashboard came a separate, completely redesigned Lead Advantage interface. Now you can manage your lead generation campaigns more effectively with streamlined navigation and enhanced usability.
Lead Advantage is an exclusive program that each publisher will need to apply for. With our easy new application system all you need to do is:
1. Login to your LinkShare account.
2. Click on the Lead Advantage tab.
3. Check the marketing channels you will be using to promote the various offers.
4. Click the apply button.
Once approved, you will be able to use any of the offers available in the Lead Advantage Network. Publishers are paid high, flat-fee commissions for sending qualified leads or new customers to Lead Advantage advertisers.
To learn more about the LinkShare Lead Advantage Network, please visit our Publisher Help Center.
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