Inside This Issue:

Social Media Tools: Join LinkShare's Social Media Networks
Register for Web Seminar: Effective Branding and Newsletters
Publisher Spotlights: eCart Sherpa & Have to Have
LinkShare Events: LinkShare Symposium West Recap
Industry Events: eTail Palm Springs
Best Practice: Tips for Designing Banners
Product Spotlight: View Publishers Participating in Offers
Affiliate Marketing News: Yaz Iida in the News; Going Global


JOIN OUR SOCIAL MEDIA NETWORKS
For the latest on LinkShare's Advertisers and Publishers, products, tools, services, events and general Affiliate Marketing news, like our Facebook page, follow us on twitter and visit our LinkShare blog.
Our social media outlets are the fastest ways for us to communicate with the public don't miss out on any great opportunities for your business!


WEB SEMINAR - REGISTER NOW
Presenting Your Brand in the Affiliate Space: Newsletter Best Practices & HTML Resources
February 15th, 1:30pm EST

Featuring LinkShare experts from our Marketing Communications and Analytics team
Please join LinkShare on February 15 @ 1:30pm EST for a webinar on industry news, newsletter best practices and HTML resources to best position your brand within the LinkShare network.
Register here


PUBLISHER SPOTLIGHT
eCart SherpaSID: 2821736 • Contact: John Miller
Introducing eCartSherpa, a performance-based text recovery platform for abandoned shopping carts. When an online consumer abandons a shopping cart without completing a purchase, eCartSherpa sends a personalized text message to the shopper's mobile number entered into the initial form of the cart interface. According to market research, more than 70% of online shoppers who start the purchasing process fail to complete it. The eCartSherpa text recovery platform is unique to the affiliate market and 100% performance-based. Merchants and advertisers only pay for sales recovered through the eCartSherpa platform.
How many of your carts are abandoned? eCartSherpa can recover them! Try it for yourself, go to www.eCartSherpa.com and exit the online shopping cart before completing the purchase. To get started or for further information contact us.
Have to HaveSID: 2597802 • Contact: Kimberly Skelton
Have to Have is a registry for your customer's lifestyle. Founders Kimberly and Carla designed Have to Have to make the online shopping experience as easy, fun and social as possible. Consumers can save products from any retailer across the web that they simply have to have. Each product is saved to to a consumer's Have to Have profile so they can click to buy at any time, or someone in their social circle can buy it for them. Even better, Have to Have tells customers when their saved items go on sale. It's just like a universal shopping assistant who pulls and holds items for customers while they decide what to buy.


LINKSHARE EVENTS
LinkShare Symposium West Recap
Symposium West 2012 was a smashing success! We had over 350 attendees and many new partnerships were created and strengthened.
"In 24 hours at the Linkshare Conference, you can get more done than just about anywhere else. The participants are quite focused on networking, and open to sharing great ideas. This meeting is a must if you are an Internet company focused on dramatically growing your business." Marc Joseph CEO & President America's Suppliers, Inc. DollarDays International, Inc. Wow My Universe, Inc
Don't miss out on your next chance to meet and greet with the LinkShare network at Symposium East 2012. This event will be held on June 25-27th in New York City at the Waldorf Astoria. The registration to this event will soon be on our website, so don't forget to visit our events page for the latest LinkShare event news.


INDUSTRY EVENTS
eTail Palm Springs
LinkShare will be attending eTail Palm Springs from February 27th-March 1, 2012. This event gives you an opportunity to optimize every single area of your retail business. The leading multi-channel and online conference since 1999, eTail presents the latest detailed tactical case studies in e-commerce and cross-channel campaign management. Receive 81+ hours of benchmarking and competitive intelligence in Palm Springs this February. Come visit us at Booth 29!
ADVERTISER RESOURCES
Interface Training
You can find training materials in the Advertiser Help Center by logging in first. (login required) Click here for a step-by-step guide to the Advertiser Dashboard.

Deal Dispatcher
Login to the dashboard and go to Messaging > Deal Dispatcher to submit your promotions for Publishers and Consumers.

March Deal Dispatcher submissions are due February 15.


LINKSHARE'S BLOG
For the latest on LinkShare's Advertisers and Publishers, products, tools, services, events and general Affiliate Marketing news.

WE WANT YOUR FEEDBACK
Your opinion matters - help us improve our communications and make this a more useful resource for you!
To access previous editions click here

BEST PRACTICE
Tips For Designing Banners
Banners are an important way to attract buyers to a specific offer or call to action. You should use clear and concise language to attract readers to click on the link. Another way to meet Publishers' needs is to create various banner options with different sizes and text.


For more banner design tips visit the LinkShare Advertiser Help Center.

PRODUCT SPOTLIGHT
View Publishers Participating in Offers
If you would like to see which publishers are participating in an offer you can view this information by selecting Calendar from the Offers drop-down menu in the Advertiser Dashboard. Click the offer whose Publishers you want to view and in the upper right-hand corner click View Participating Publishers. For more information on managing offers visit the LinkShare Advertiser Help Center.


AFFILIATE MARKETING NEWS
Yaz Iida in the News
ReveNews 2012 Affiliate Industry Preview Series, recently interviewed Affiliate Marketing industry leaders to get a sense of their plans and goals for 2012. Take a look at the interview with Yasuhisa "Yaz" Iida, CEO and President of LinkShare to learn more about Yaz's strategy and thoughts for LinkShare.

Going Global
LinkShare's Vice President of Marketing, Scott Allan, recently published an article on www.marketingland.com to discuss how beneficial Affiliate Marketing is when a company decides to increase their marketing presence globally. Affiliate Marketing has gained momentum in driving brand awareness and online revenue for a wide range of Advertisers. The Affiliate Marketing channel can be the most cost-effective way to enter a new marketing when considering the trader barriers when expanding internationally. Check out the article to read more about how Affiliate Marketing is one of the most effective ways to enter global markets.

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