Inside This Issue:

Publisher Spotlight, Platinum: Deals of America & BSP Rewards
Publisher Spotlight, Rising Star: Her Game Face & New York Daily News
Publisher Spotlight, New and Notable: Weight Loss Plans & Skava
Tip of the Month: Sending Newsletters Through LinkShare's Interface
Best Practices: Using SKU-Based Offers to Optimize Your Program
Product Update: Deep Link Controls
Events: Industry Events
UK Corner: LinkShare Symposium UK

If you have any questions, please feel free to email us: thelink@linkshare.com


PUBLISHER SPOTLIGHT

Deals of America
DealsOfAmerica.com applies all tools that can help us get the best price and value for the item. These tools…More>
BSP Rewards
BSP Rewards is an extremely affordable Private Branded "customer relationship marketing program" and…More>
Weight Loss Plans
WeightLossPlans.net is your source for weight loss plans and diet information. Your desire to lose weight …More>
Skava
Skava makes mobile shopping simple, personalized and fun. With hundreds of stores and merchants to …More>
Her Game Face
Her Game Face is brought to you by two women with a passion for sports who were…More>
New York Daily News
The official Style and Fashion site for the New York Daily News. Powered by LyknU, this is the go-to site…More>


TIP OF THE MONTH
Sending Email Newsletters through the LinkShare Interface
LinkShare makes it easy to communicate with Publishers by Email. You can send Email and electronic newsletters through LinkShare's internal Email system, to Publishers' external Email addresses, or send them both internally and externally. Communicate with individual Publishers or with any selection of Publishers you chooseRead on


BEST PRACTICES
Using SKU-Based Offers to help Optimize Your Program
Steve Manes and Sharon Uselman
Are you looking for a good way to get rid of any discontinued product(s)? Do you want to give Publishers higher commissions on a product(s) that has higher margins? Are you looking to test out a new product at a lower commission rate then your normal baseline offer? If you fit any of these categories, then this article is for you. SKU base offers are an effective way to motivate Publishers to promote select products. You can set these up as short term promotions for products you are looking to get rid of, as well as testing a specific product or group of products. You can also set them up as a long term promotion if you have higher margins on those specific product(s)… Read more


PRODUCT UPDATE
Deep Link Controls
Deep Linking refers to Publishers manually creating links to "deep pages" on your site, i.e. pages besides the home page. Deep linking helps Publishers to drive their traffic to the most targeted page, and hence increases the likelihood of a sale!… Read more


EVENTS
Industry Events
Don't miss out on attending these upcoming industry events, and please be sure to visit the LinkShare booth. Any feedback is always appreciated. You can send any questions to events@linkshare.com.

eTail West
February 22 - 25, 2010
JW Marriott Desert Springs | Palm Desert, CA | Booth 57

LeadsCon Las Vegas
February 23-24, 2010
The Mirage Hotel & Casino | Las Vegas, NV | Booth 500


Search Engine Strategies (SES)
March 22 - 26 | New York | Booth 210


Internet Retailer Expo
June 8 - 11, 2010 | Chicago, IL | Booth 425


And be sure to save the date for the next LinkShare Symposium:

LinkShare Symposium East
June 22, 2010 | New York, NY




ADVERTISER RESOURCES
Interface Training
For a step-by-step guide to the Advertiser Interface click here. Find additional training materials in the Merchant Resource Center.

Deal Dispatcher
April Deal Dispatcher promotions are due March 15.

LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare Team!

FEEDBACK
email us with questions or content ideas for The Link.
To access previous editions
click here.


UK CORNER
LinkShare Symposium UK
We are pleased to announce that LinkShare Symposium UK 2010 will be taking place on Tuesday 20th April, 2010… read more