IN THIS ISSUE
• LATEST NEWS: Trends in Affiliate Marketing and Consumer Spending
• NEW FEATURE: YEAR-OVER-YEAR REPORTING
• TIP OF THE MONTH: CUSTOMIZING AUTO-REPLY EMAILS
• LINKSHARE BLOG AND TWITTER: Get Social With LinkShare
• PUBLISHER SPOTLIGHTS: A useful introduction
A useful introduction to some of the Publishers in the LinkShare UK network
Forging new partnerships is essential to the growth of your affiliate program. This month we feature some great publishers in the UK network. Click here to learn more about these publishers
YEAR-OVER-YEAR REPORTING
Over the last year we've introduced several reporting enhancements to rave reviews from Advertisers and we continue add new features in this area as we collect additional feedback from customers.
Now we are pleased to announce a few additional enhancements related to year-over-year reporting that Affiliate Managers will appreciate.
Now when you run a Sales & Activity report you will notice additional columns reflecting prior year data as well as columns for the corresponding YOY percentage change for the following:
- Clicks
- Orders
- Orders/Click
- AOV
You will also notice additional YOY data in the summary table at the top of the report as well. Understanding YOY data is key to understanding the success of your program. Especially for those Advertisers running their own program we hope this information proves valuable in the future and saves you time by not having to do these calculations manually.
Important note: If your technical or business analyst team is using the Sales & Activity report as input to other systems be sure to make them aware of these new columns to ensure any custom reporting tools you may have are working optimally.
Keep an eye on the LinkShare blog for additional product announcements.
CUSTOMIZING AUTO-REPLY EMAILS
Auto-reply Email is automatically sent to publishers when you accept them into your program, extend them a Private Offer, remove them from your program, and on other occasions.
You have the ability to customize your auto-reply emails at any time. It is also important to review these emails from time to time to ensure that the messages are relevant and up-to-date.
To review and edit simply select: Messaging >> Auto-Reply Emails. Once there select the email you want to review and edit from the drop-down list.
Communications are a key part of maintaining good relationships with your Publishers! Make sure these emails are always reflecting the right message for your audience.
GET SOCIAL WITH LINKSHARE:
Get the latest updates about LinkShare products, services and other news.
Follow us on Twitter http://twitter.com/linkshareblog.
Don’t forget to bookmark the LinkShare Blog at http://www.linkshare.com/blog. |
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ADVERTISER RESOURCES |
INTERFACE TRAINING
Live Merchant Interface Training Sessions take place regularly throughout the month:
• Thursday 29th September 10.00 – 11.30
• Tuesday 6th October 16.00 – 17.30
• Tuesday 27th October 10.00 – 11.30
Please contact AdvertiserHelpUK for details on joining the training sessions.
CREATIVE SERVICES
Be seen by consumers!
How are you promoting your product range for Autumn/Winter?
If you need fresh new materials to share with your affiliate partners,
LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!
LINKSHARE'S BLOG
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Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.
This is a great way to highlight your offers to publishers as well as to forge new partnerships. |
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