Inside This Issue:

• Networking: Get Geared Up For Christmas
• Register for a Web Seminar: Paid Search, A Web Seminar for Advertisers
• Best Practices: Preparing for the Holidays
• Tip of the Month: Monitor Publisher Activity with the IP Report
• Publisher Spotlights: codes.co.uk, Deal85, EverydaySale, LaughingDeals.com, maiden-voyage.com
• Event: LinkShare University in London

If you have any questions, please feel free to email us: thelink@linkshare.com

PUBLISHER SPOTLIGHTS
A useful introduction to some of the Publishers in the LinkShare UK network

Forging new partnerships is essential to the growth of your affiliate program. This month we feature six great publishers in the UK network. Click here to learn more about these publishers...

BEST PRACTICES
Preparing Your Program for the Holiday Season
When preparing for the busy holiday retail season, it is important to review your creative and touchpoints to ensure your program is properly positioned for Q4. Now is a great time to freshen up your current creative inventory and implement new link types. Then, take a look at your Join Programs and Create Links pages to make sure that you have included relevant content on each page. Finally, put together a communications calendar for the upcoming months so that you can keep your Publishers up-to-date on all the great holiday offers. Capitalizing on Q4 sales is absolutely essential for any Affiliate Marketing program, so read on to make sure you make the most out of the 2009 season!... Read more

REGISTER FOR A WEB SEMINAR
Paid Search: A Web Seminar for Advertisers
Kim Read, Director of Search and Creative Services at LinkShare, will explain the basics of paid search.

Topics include:
• Building Out Your Keyword List
• Organising and Grouping Your Keywords
• Writing Your Ad Copy
• Utilising Campaign Settings
• Improving Your Quality Score

To register for this event, or to see a list of upcoming events, click here.
(When accessing WebEx, we recommend using Internet Explorer.)

TIP OF THE MONTH
Monitoring Publisher Activity with the IP Report
An unusually high level of activity from a Publisher may be an indication that the Publisher is artificially inflating its click-through rates to obtain higher commissions from you. The IP Report lets you examine this activity in greater detail...Read on

NETWORKING
Get Geared Up For Christmas
Based on the combination of the positive feedback from merchants & affiliates and the challenge of accommodating so many diaries, we are replacing the planned LinkShare DealMaker event on 9th September with a string of smaller, more intimate opportunities in the run up to the Christmas period.

These will take place in London on:

Tuesday 29th September (3-6pm)
Wednesday 21st October (3-6pm)
Tuesday 10th November (3-6pm)
Read more...

ADVERTISER RESOURCES

Interface Training
LinkShare holds Interface
Training Q & A every Mon. from 2:00 - 2:30p.m. BST.

Creative Services
Clear and compelling creative is one of the most important elements of any winning Affiliate Marketing program. LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs.

LINKSHARE'S BLOG

Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!

Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog

INDUSTRY EVENTS

a4u expo
13-14 October 2009
London, UK

LinkShare University in London! Tuesday, September 29, 2009
Attend a full day of training and workshops. Learn More

Publisher Communications
Please tell us about all your latest offers, promotions, codes and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.

FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.