PRODUCT SPOTLIGHT | SEPTEMBER 2008
Recently we have been hearing a lot about two new web browsers – Microsoft Internet Explorer Version 8 and Google Chrome. With every new browser that comes out, user privacy becomes more front-and-center. LinkShare is pleased that Microsoft and Google are putting consumer privacy issues at center stage in the browser market through their latest product releases that help to protect consumers. As with any new browser, Google Chrome and Internet Explorer 8 will have an impact on ecommerce and online marketing.
IE8 offers a new feature called “InPrivate”. InPrivate gives users more control over how their browser information is saved and shared. Find detailed information on IE8’s privacy features here.
LinkShare Tracking does not rely on cookies to track Publisher referrals. We offer two methods – LS Trans and Web Services. With the LS Trans method, transaction information is sent via a secure and reliable patented batch process. With Web services, tracking transaction information is sent over a secure server-to-server transmission. In both methods there is direct communication between the Advertiser and LinkShare, and the web browser does not present an additional potential point of failure.
The susceptibility of cookies to browser behavior is nothing new. The industry has long recognized the risks of cookie deletion as a result of:
- Browser privacy and security settings
- Anti-Spyware program/s
- Anti-Virus programs
- Users manually clearing their cookies
LinkShare patented tracking remains the most reliable and secure in the Affiliate Marketing industry.
