SEPTEMBER 2007
September finds us preparing for the all-important Q4 retail season. While you are lining up consumer and publisher promotions, LinkShare has been busy creating the optimal environment to fuel successful affiliate marketing partnerships. In this issue of The Link, you’ll read about exciting enhancements such as:
- To expedite the funding of publisher investments in their businesses, LinkShare now pays publishers weekly!
- We’re preparing a special holiday edition of the Deal Dispatcher, containing the information you provide in your Holiday Promotion Summary (due by October 8).
- To ensure our partners are entering the high shopping season in sync with the rest of their business, Susan Clark shares some thoughts on integrating your overall marketing campaigns.
- Learn more about our new Campaign Manager (BETA) feature that will come in handy during Q4 in the Product Update section and other new system enhancements.
- To encourage new partnerships to make the most of Q4 traffic, we highlight Educator Access in the Publisher Spotlight and ShoppersResource.com and Extra Rebates in the Publisher Snapshots.
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| NEW PAYMENT ENHANCEMENT| PAYS PUBLISHERS SOONER |
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As of September, LinkShare pays publishers four times per month now, rather than the previous two times per month. By moving to a weekly payment schedule, we are working to help reduce publishers’ wait time to receive commissions and effectively double the number of pay days. Click here for more details.
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| BE A PART OF LINKSHARE'S HOLIDAY 07 PROMOTIONS |
Fourth quarter is an important and busy time for you and your publishers.To succinctly arm publishers with the most compelling offers on the web, LinkShare needs you to complete this brief survey on your holiday promotions by October 8. The information you provide will be presented in a special edition of the LinkShare Deal Dispatcher, referenced on the Publisher Resource Center and used in targeted emails to top publishers. This is a great opportunity to get your promotions in front of your current publishers and new ones. Complete your Holiday Promotion Summary by October 8 !
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| PUBLISHER
SPOTLIGHT | OCTOBER
2007 |
Mall
Networks helps their clients create compelling rewards benefits
available by developing their own customized merchant-funded online mall.
These private label online shopping portals offer a way for customers
to shop easily and securely at hundreds of name-brand sites through a
single point of entry. With over 500 merchants, Mall Networks is a trusted
online network, granting rewards bonuses and rebate points for every
purchase.. To read more about Mall Networks and their Cyber Monday Holiday
opportunities, please click
here.
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| PUBLISHER SNAPSHOTS | SEPTEMBER 2007 |
| Publisher |
Contact Information |
Description |
| Extra Rebates |
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ExtraRebates is a shopping reward site that also offers non-profit organizations two ways to fund raise. More |
| ShoppersResource |
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ShoppersResource.com is a free resource for consumers on online shopping. More |
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 Affiliate Summit London
When: September 28, 2007
Where: London, UK
Website: affiliatesummit.com/07london_conference.php
* Look for LinkShare's Exhibit at the Affiliate Summit London.
DMA Annual Conference
When: October 14-17, 2007
Where: Chicago, IL
Website: the-dma.org/conferences/dma07/
* Look for LinkShare's Exhibit at the DMA Annual Conference.
ECMOD 2007
When: October 24-25, 2007
Where: Earls Court, London
Website: ecmod.com/
* Look for LinkShare's Exhibit at ECMOD 2007.
A4U Expo
When: October 25-26, 2007
Where: London, UK
Website: a4uexpo.com/
* Look for LinkShare's Exhibit at the A4U Expo.
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NEW PAYMENT INITIATIVE
HOLIDAY PROMOTION SURVEY
BEST PRACTICES
PRODUCT UPDATE
PUBLISHER SPOTLIGHT
PUBLISHER SNAPSHOT
INDUSTRY EVENTS
MERCHANT RESOURCES
THE LINK ARCHIVES |
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| LinkShare has recently added new system enhancements including a new Campaign Manager (BETA) tool, a new option for transaction cancellations, and a new feature for setting up tiered offers. Learn about LinkShare's latest updates. |
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INTERFACE TRAINING
LinkShare holds Interface Training every Wednesday from 3:00 p.m. - 4:30 p.m. ET. Reach out to your primary LinkShare contact for more information.
DEAL DISPATCHER
The Deal Dispatcher is your opportunity to reach out to new and existing publishers with coupons, sales, and new product launch information. Reach out to your primary LinkShare contact for more information.
The Deal Dispatcher is emailed to publishers once per month. The November Deal Dispatcher promotions are due October 15.
To submit your monthly promotions, go to the Merchant Interface under the “Mail Communications” section.
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We appreciate your feedback about The Link.
Feel free to email us with questions or article suggestions.
Missed an issue of The Link? Click here to visit our archive and read articles from previous issues. |
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