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TIP OF THE MONTH |
Clever Incentivising & Guarantee your mention in Network Communications
Clever Incentivising
Now is the time to set your revenue goals for 4th Quarter. Once your goal has been established, let your top producing Affiliates help you hit your target. One way to successfully achieve this goal is to extend private offers to your top producing Affiliates. Run a Sales and Activity report to determine your top five publishers and give them their own specific goals. For example, you could give them a bonus or another incentive for 10% YOY sales increase for the each month of the 4th Quarter.
You can also cater to your publishers outside of the top five (mid and core-tier) Affiliates through growth and activation contests. Segmenting your Affiliates and offering each set unique opportunities and incentives is extremely important in building successful Affiliate partnerships.
Or think about how to drive incentivised traffic without product discounts!
- Free gift on spendover limit
- Product giveaways with select affiliates
- Site spend giveaways with select affiliates
- Partner with a 3rd party to offer non-product prize/offer: eg. Half price tickets to days out for the family over Christmas
Guarantee your mention in Network Communications
Our corporate newsletters and emails provide your program with direct exposure to over 85,000 UK affiliates in the LinkShare UK Network, so make sure you get all your details in on time.
LinkShare Holiday Deal Dispatcher
Again this year, LinkShare will be putting together a special Holiday issue of the Deal Dispatcher and emails to our top-tier Affiliates. These communications will focus on free delivery offers, last order dates and popular Christmas items. Please make sure you reach out to your LinkShare contact about your Q4 workplan for additional tips to have a successful 4th Quarter!
Deal Dispatcher entries must be submitted by the 13th of November.
Expected Bestsellers 
We can include your expected bestselling Christmas items on our Bestsellers Page on the LinkShare site, which will be a must-visit for affiliates. Please provide your LinkShare contact with 5 bestselling products for Christmas, these must include individual product link ID. If you don’t know how to do this, please see this month's article on how to create an individual product link.
To submit your top 5 bestsellers, please contact your LinkShare account manager, or email advertiserhelpuk@linkshare.com
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