The 4th Quarter has historically been the top producing quarter for most of the Merchants in the LinkShare network. With the holiday season in full swing, consumers are looking online for ways to save on Christmas shopping and Affiliates are highly motivated to build and maintain successful partnerships. Therefore it is very important that you position your program to take advantage of this opportunity and make sure that the affiliates have easy access to this information. Capitalising on Q4 sales is absolutely essential for any Affiliate Marketing program, so read on to make sure you make the most out of the 2009 season!
Inside This Issue:
• Best Practices: Review your Creative & Touchpoints
• Services Spotlight: Creative Services
• Tips of the Month: Clever Incentivising & Network Communications
• Please Explain: Creating Individual Product Links & Get Link Buttons
• View a Recorded Web Seminar: Paid Search: Seminar for Advertisers
• Industry Events: Pre-Christmas Networking
• Publisher Spotlights: Fashion Hunt, Tiscali, You at Work
If you have any questions, please feel free to email us: thelink@linkshare.com
A useful introduction to some of the Publishers in the LinkShare UK network
Forging new partnerships is essential to the growth of your affiliate program. This month we feature three great publishers in the UK network. Click here to learn more about these publishers...
Review your Creative & Touchpoints
Are you properly positioned for Q4 and aligned with your other marketing channels? Now is a great time to freshen up your current creative inventory and implement new link types. Read more for top tips on how to spruce up your touchpoints for Christmas.
Creative Services
If you do not have the internal resources to implement these suggestions, LinkShare has a Creative Services offering which can assist. Professionally designed creative can help you increase conversion rates and provide your customers with a more engaging shopping experience. Plus, by letting Creative Services manage your creative and communications, you will have more time to focus on other aspects of your program,  such as strengthening relationships with your top Affiliates. To view examples of recently completed projects, please visit the Creative Services portfolio here. For more information on Creative Services, including pricing options, please contact your Account Manager.
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ADVERTISER RESOURCES |
Interface Training
Merchant Interface Training Sessions take place once a week:
• Mon. 2 Nov. 10.30-12.00
• Wed. 11 Nov. 16.30-18.00
• Mon. 16 Nov. 10.30-12.00
• Wed. 25 Nov. 16.30-18.00
• Mon. 30 Nov. 10.30-12.00
Contact AdvertiserHelpUK for details on joining.
Creative Services
Clear and compelling creative is one of the most important elements of any winning Affiliate Marketing program. LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs.
LINKSHARE'S BLOG
INDUSTRY EVENTS
UK Networking
Last chance for 2009 networking…
10th November, London
Register
LinkShare Symposium West
28th January 2010
San Francisco, CA
Learn More
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Publisher Communications
Please tell us about all your latest offers, promotions, codes and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.
This is a great way to highlight your offers to publishers as well as to forge new partnerships.
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Clever Incentivising & Guarantee your mention in Network Communications
Now is the time to set your revenue goals for 4th Quarter. Once your goal has been established, let your top producing Affiliates help you hit your target. One way to successfully achieve this goal is to extend private offers to your top producing Affiliates. Run a Sales and Activity report to determine your top five publishers and give them their own specific goals. Plus, LinkShare corporate newsletters and emails provide your program with direct exposure to over 85,000 UK affiliates in the LinkShare UK Network, so make sure you get all your details in on time. Read on for more information on incentivising affiliates and getting in front of the whole LinkShare UK network of affiliates...
Creating Individual Product Links & Get Link Buttons
Whether you have a product feed, or not, you can still offer your affiliates individual product links. In this article, you'll learn how to build product links for your best selling products, learn how to tell us about your bestsellers so that we can add them to our Bestsellers page, and you'll learn how to enable deep linking for your affiliates to build their own product links on the fly! Read on...
Paid Search: A Web Seminar for Advertisers
Kim Read, Director of Search and Creative Services at LinkShare, will explain the basics of paid search. |
Topics include:
• Building Out Your Keyword List
• Organizing and Grouping Your Keywords
• Writing Your Ad Copy
• Using Campaign Settings
• Improving Your Quality Score
Click here to view this event. |
Pre-Christmas Networking
Over the past few months LinkShare UK have been running a string of intimate networking sessions in the run up to the Holiday season encouraging Merchants and Affiliates to meet face-to-face to build their working relationships.
Each session is based on the idea of ’speed-dating’, with numerous one-to-one meetings scheduled for you throughout the afternoon. This is a format which has proven to be extremely productive at our previous events.
There is one date left before the end of the year, so you still have time to get involved:
• Tuesday 10th November (3-6pm)
FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.
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