Inside This Issue:

Register for a Web Seminar: mShopper: Mobile Stores Made Easy
View a Recorded Web Seminar: Paid Search
Best Practices: Opening Your Program Up to Search Publishers
Tip of the Month: Manual Cancellations and Manual Credits
Publisher Spotlight, Platinum: Lootzi
Publisher Spotlight, Rising Star: Pricebat.ca
Publisher Spotlight, New and Notable: Goodguide, Edhance
UK Corner: Getting Geared Up for the Holiday Season

If you have any questions, please feel free to email us: thelink@linkshare.com


PUBLISHER SPOTLIGHT

Lootzi
Lootzi was born out of the necessity to create an easy-to-use cash back site for today's smart shopper…More>
Pricebat.ca
PriceBat.ca is a 100% Canadian-owned premier price comparison shopping site. We make it easy…More>
Goodguide
GoodGuide strives to provide the world's largest and most reliable source of information on …More>
Edhance
Founded in 2008, we have developed a student discount platform that allows merchants to promote …More>


BEST PRACTICES
Opening Your Program Up to Search Publishers
Merchants frequently work with search Publishers as a way to manage their existing search budget. If your search budget is limited, allowing search partners into your program is a great way to get additional listings in a search engine. Publishers can also fill in the gap in your search strategy by bidding on certain terms, geo-targeting and/or day-parting. Some merchants allow bidding on expanded variations of branded terms … Read more


REGISTER FOR A WEB SEMINAR
mShopper: Mobile Stores Made Easy
mShopper offers you a revolutionary, turnkey, mobile commerce solution. With mShopper, you can extend their distribution and marketing footprint in minutes. Join the mShopper webinar and learn how you can:

Topics include:
Achieve instant mobile distribution through mShopper's award winning PriceCrusher mobile application
Speak to and negotiate with customers wherever they are, whenever you want
Configure and launch your own mobile store in minutes
Merchandise and market your mobile store
Drive revenues and R.O.I.

Your customers are mobile. Are you?

To register for this event, or to see a list of upcoming events, click here.
(When accessing WebEx, we recommend using Internet Explorer.)


VIEW A WEB SEMINAR
Paid Search: A Web Seminar for Advertisers
Kim Read, Director of Search and Creative Services at LinkShare, will explain the basics of paid search.

Topics include:
Building Out Your Keyword List
Organizing and Grouping Your Keywords
Writing Your Ad Copy
Utilizing Campaign Settings
Improving Your Quality Score

To view this event, click here.


TIP OF THE MONTH
Manual Cancellations and Manual Credits
What is a Manual Cancellation?
If an order goes through that should not be commissionable, such as an order that was returned by the customer, you can manually cancel that transaction so that the commission credited to the Publisher and the LinkShare tracking fees will be reversed. If you report orders via LSTrans, automated cancellations through LSTrans are preferred; however those with other tracking technologies will need to do manual cancellations.Read on


EVENTS
LinkShare Symposium West 2010
Register by December 15 and Save $100
LinkShare Symposium West
January 28, 2010
San Francisco, CA

Learn More


ADVERTISER RESOURCES
Interface Training
You can view a step-by-step guide to using the Advertiser Interface here. This video, as well as other training materials, can be found in the Merchant Resource Center.

HOLIDAY OFFER SURVEY!
Take this short survey about your holiday offers and we'll get the word out to Publishers! Holiday offer details will be posted in the LinkShare Publisher Help Center

Deal Dispatcher
The December Deal Dispatcher promotions are due November 15.

INDUSTRY EVENTS
LinkShare Symposium West
When: January 28, 2010
Where: San Francisco, CA
Learn More

LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare Team!

FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.
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UK CORNER
Getting Geared Up for the Holiday Season
Over the past few months LinkShare UK has been running a string of intimate networking sessions in the run up to the Holiday season encouraging Advertisers and Publishers to meet face-to-face to build their working relationships.… read more

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