OCTOBER 2007
Welcome to the October issue of The Link! Things are getting "crazy
for the holidays,"
but we hope you will take a
few minutes from your busy schedule to read up on some informative
and relevant articles, including; insight into
Activation Campaigns, event details
for LinkShare Summit 2008 January 30 -
31 in San Francisco, CA, a publisher spotlight on Mall
Networks and their CyberMonday Holiday opportunity, two featured publisher
snapshots,
and industry
event information.
The Link's First Reader Poll
We encourage you to participate in The Link's first reader
poll. We will share the results in the November issue of
the publication. We will also feature an article on the
most popular choice in our new "Product Spotlight"
section of The Link next month. Thank you in advance for your
input.
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If you have any questions, please feel free to email us: merchantnewsletter@linkshare.com
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| BEST
PRACTICES |
ACTIVATION CAMPAIGNS |
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Ben Kiel on the Chicago services team,
covers best practices for activation campaigns.
Far too often, advertisers focus all of their efforts
externally on recruiting new publishers, before looking internally and
encouraging their current inactive partners to start producing revenue!
While it is important to grow the number of publishers in your program,
it is equally, if not more important, to ensure that your current publisher
base is active and generating sales on your behalf. More.
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| LINKSHARE
SUMMIT 2008 | The Voice of the Market |
San
Francisco, California | January 30 - 31, 2008
Jump-start
your 2008 initiatives with over 300 online marketing leaders at our 5th
annual LinkShare Summit. Be first to hear the results of our LinkShare/Jupiter
ecommerce shopping study as well as compelling and visionary speakers who
will give you a leg up in thinking about how to maximize your affiliate,
search, lead generation and other online media. Don't miss this must-attend
West Coast gathering of performance marketing's most influential players.
For
complete event details, click here.
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| PUBLISHER
SPOTLIGHT | OCTOBER
2007 |
Mall
Networks helps their clients create compelling rewards benefits
available by developing their own customized merchant-funded online mall.
These private label online shopping portals offer a way for customers
to shop easily and securely at hundreds of name-brand sites through a
single point of entry. With over 500 merchants, Mall Networks is a trusted
online network, granting rewards bonuses and rebate points for every
purchase. To read more about Mall Networks and their Cyber Monday Holiday
opportunities, please click
here.
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| PUBLISHER
SNAPSHOTS | OCTOBER
2007 |
| Publisher |
Contact Information |
Description |
DBG
AAdvantage eShopping
DBG - American Express Bonus Points Mall |
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DBG
Loyalty manages online loyalty shopping malls for Fortune
500 companies. More |
| Allegiance
Marketing Resources, LLC |
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Allegiance
is a marketing services company specializing in providing
rewards based shopping . More |
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BEST
PRACTICES
LINKSHARE SUMMIT 2008
PRODUCT UPDATE
PUBLISHER SPOTLIGHT
PUBLISHER SNAPSHOT
INDUSTRY EVENTS
MERCHANT RESOURCES
THE LINK ARCHIVES |
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| Historical
Data Moving to Synergy Analytics:To improve the
processing speed of the Interface Reporting System,
all historical data prior to September 30, 2005 will
ONLY be available through Synergy Analytics. Going
forward each month, we will remove one month's worth
of historical data from the Interface Reporting System.
More. |
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INTERFACE TRAINING
LinkShare holds Interface Training every Wednesday from 3:00 p.m. - 4:30 p.m. ET. Reach out to your primary LinkShare contact for more information.
DEAL DISPATCHER
The Deal Dispatcher is your opportunity to reach out to new and existing publishers with coupons, sales, and new product launch information. Reach out to your primary LinkShare contact for more information.
The Deal Dispatcher is emailed to publishers
once per month. The December Deal Dispatcher
promotions are due November 15.
To submit your monthly promotions, go to the Merchant Interface under the “Mail Communications” section.
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We appreciate your feedback about The Link.
Feel free to email us with questions or article suggestions.
Missed an issue of The Link? Click here to visit our archive and read articles from previous issues. |
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LinkShare
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