Inside This Issue:
• Tip of the Month: Christmas Offers 2009
• Best Practices: Keeping the Publisher Educated
• Product Update: New Twitter Tool
• Publisher Spotlights: GayDar, Market America, Women's Fitness
• Services Spotlight: Use Creative Services to Boost Your Campaigns
• Events: LinkShare Symposium West 2010
• Ramping up Activity: Affiliate Christmas Competition 2009
If you have any questions, please feel free to email us: thelink@linkshare.com
A useful introduction to some of the Publishers in the LinkShare UK network
Forging new partnerships is essential to the growth of your affiliate program. This month we feature three great publishers in the UK network. Click here to learn more about these publishers...
Christmas Offers 2009
Do you have any consumer promotions this Christmas? Publishers love promoting web exclusives. Anything from free delivery to voucher codes to Christmas gift ideas will help you push your brand and products even further. Check out the Christmas Deal Dispatcher for some ideas. If you haven't yet submitted your offers, submit to Deal Dispatcher any time - the UK Deal Dispatcher page will be updated regularly right up until Christmas! Read on for more information on Christmas offers for consumers as well as for publishers...
Keeping the Publisher Educated
Do you want your publishers to work harder for you? The more information you provide to your publishers, the better they can market your product and increase conversion. What are some of the main things that publishers look at when deciding to promote your brand? Commission, return days (cookie window), commissionable products, product benefits, highest converting links, and program terms and conditions. Read on to see how you can give your publishers a reason to promote you over other advertisers...
A new tool for your Publishers to Recommend Products on Twitter!
Do you want to see your products and promotions spread across the web in new ways? Twitter is quickly becoming a useful tool to reach customers, and with the latest Bento Box tool, you can now take advantage of this trend. The Bento Box Twitter Tool allows publishers to search your product links and send a product directly to their Twitter account - all from one place! You can see the new tool here.
As usual, a publisher will need to be approved into your program in order to promote your products. If you offer a Merchandiser product feed, then your products are automatically included. If you think this is something your publishers might be interested in, feel free to include some information about the tool in your next newsletter.
Happy tweeting!
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ADVERTISER RESOURCES |
INTERFACE TRAINING
Merchant Interface Training Sessions take place once a week:
• Mon. 30 Nov. 10.30-12.00
• Wed. 9 Dec. 16.30-18.00
• Mon. 14 Nov. 10.30-12.00
Contact AdvertiserHelpUK for details on joining.
CREATIVE SERVICES
Clear and compelling creative is one of the most important elements of any winning Affiliate Marketing program. LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs.
LINKSHARE'S BLOG
INDUSTRY EVENTS
LinkShare Symposium West
28th January 2010
San Francisco, CA
Learn More
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Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.
This is a great way to highlight your offers to publishers as well as to forge new partnerships.
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Creative Services
 Have you reached out to your affiliates with all your Christmas Promotional information? What about a head start on January Sales? If you do not have the internal resources to implement these vital communications, LinkShare has a Creative Services offering which can assist. Professionally designed creative can help you increase conversion rates and provide your customers with a more engaging shopping experience. Plus, by letting Creative Services manage your creative and communications, you will have more time to focus on other aspects of your program, such as strengthening relationships with your top Affiliates. To view examples of recently completed projects, please visit the Creative Services portfolio here. For more information on Creative Services, including pricing options, please contact your Account Manager or email advertiserhelpuk@linkshare.com.
LinkShare Symposium West 2010
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Register by December 15 and Save $100
LinkShare Symposium West
January 28, 2010
San Francisco, CA
Learn More
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FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.
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