Holiday Offers 2009
by Prasida Newman
For Holiday Offers 2009, we have created pages in the Publisher Help Center that list our Advertisers’ current promotions. If you haven’t already done so, submit your Holiday Offers by filling out our Holiday Survey.
Consumer Promotions Publishers love free shipping and discount with purchase, but keep in mind that you can also include free shipping with a minimum purchase, unique sitewide promotions, and free gift with purchase. View the Consumer Promotions page for more ideas.
Publisher Promotions The standard Publisher Promotion is, of course, increased commission. But there are other ways to reach out to your Publishers. Can you offer a small bounty for new customers? What about a prize giveaway for highest month-over-month or year-over-year growth? Keep in mind that we haven’t received many Publisher Promotions. You will get the added benefit of being included on a much shorter list. View the Publisher Promotions page for more ideas.
Gift Cards Commissions Do you commission on gift cards/codes purchased through a Publisher link? If you do, it's imperitive that you fill out our Holiday Survey. We have a special Gift Cards Commissions page where Publishers may view a list of Advertisers who commission on the purchase of gift cards. Other questions to consider: Do you commission on purchases paid for with a gift card? Do you offer printable gift cards? Do you offer a ship-to-store feature? This information is being collected in the Holiday Survey. We will be sure to get the information out to the Publishers.
Drive Traffic to Your Best Selling Gifts Create landing pages that feature your most popular gifts. You can also create pages for gifts under a certain threshold. Add some creative that goes directly to these pages, and you've got an easy way to direct traffic to your top-converting products. If you have an offer that lasts throughout the Holiday season, feature it on the creative. For example, "Popular Gifts: Free shipping with $50 purchase" or "Gifts Under $20: Save 10%".
Create a list of Individual Product Links for popular or inexpensive gift items and make the list availible to your Publishers, either on your Create Links page or in a newsletter. Remember that adding creative or compiling lists of Individual Product Links can only benefit you. If you make it easy for your Publishers, they will reward you by using the creative and sending you traffic.
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