NOVEMBER 2007
Welcome to the November issue of The Link! We are deep into the Holiday
Season, and the excitement abounds - Black Friday and Cyber Monday
are behind us - but the shopping day countdown continues. There
are a lot of interesting things happening at LinkShare, many of
which are highlighted in this publication, including: keynote
speaker announcement for LinkShare
Summit 2008, descriptions for our new innovative
tools and features,
best practices for Compliance During
the Holidays, a publisher spotlight on Entertainment.com,
two featured publisher
snapshots,
and industry
event information.
Plus, the results from The Link's First Annual Readers Poll are
in! Visit our
Product Spotlight section for more
information on the winner, Merchandiser Feeds.
If you have any questions, please feel free to email us: merchantnewsletter@linkshare.com
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| BEST
PRACTICES | COMPLIANCE ISSUES THIS HOLIDAY SEASON |
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Joe Obringer on the Chicago services team,
covers best practices for compliance.
As we move into the busy holiday season, an important
way to ensure your program is running smoothly is to make
certain that publishers are complying with your Terms
and Conditions. Below, you will find descriptions for a couple
of the most common compliance issues in the affiliate
network, as well as steps you can take to identify violators. More.
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| LINKSHARE
SUMMIT 2008 | THE VOICE OF THE MARKET |
San
Francisco, California | January 30 - 31, 2008
We are excited to announce that Ian Ayres will be our Keynote Speaker at
Summit 2008! Ian Ayres is a Professor at the Yale School of Management and
is author of Super Crunchers: Why Thinking-By-Numbers is the New Way to
be Smart. Our 5th annual Summit event will be an excellent way to jump-start
your 2008 initiatives with over 300 online marketing leaders! Be first to
hear the results of our LinkShare/Jupiter ecommerce shopping study as well
as compelling and visionary speakers who will give you a leg up in thinking
about how to maximize your affiliate, search, lead generation and other online
media. Don't miss this must-attend West Coast gathering of performance marketing's
most influential players. For complete event details, click here.
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| PRODUCT
SPOTLIGHT | MERCHANDISER
FEED |
In
the last edition of The Link, we asked which LinkShare tool you were
most interested in learning more about from the following choices: Merchandiser
(Product Feed), RSS Feeds, and Dynamic Rich Media. We compiled the results,
and the winner was Merchandiser (Product Feed). We hope you will take
a few minutes to learn more about this exciting and versatile tool. Please click
here.
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| PUBLISHER
SPOTLIGHT | NOVEMBER
2007 |
Entertainment.com is the leading provider of promotions and discounts. Best known for its flagship product, the Entertainment® book membership and savings Web site www.entertainment.com, EPI helps people improve their quality of life by providing them with billions of dollars in discounts every year. To read more about Entertainment.com, please click
here.
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| PUBLISHER
SNAPSHOTS | NOVEMBER
2007 |
| Publisher |
Contact Information |
Description |
| Clicks2Customers |
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Clicks2Customers is a global leader in creating and optimizing Paid Search campaigns. More |
| Whatsbuzzing.com |
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Whatsbuzzing.com, powered by Kriyari, is a true browse and discover shopping experience. More |
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BEST
PRACTICES
LINKSHARE SUMMIT 2008
PRODUCT UPDATE
PRODUCT SPOTLIGHT
PUBLISHER SPOTLIGHT
PUBLISHER SNAPSHOT
INDUSTRY EVENTS
MERCHANT RESOURCES
THE LINK ARCHIVES |
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The
Link's Reader Poll
We
appreciate your feedback about The Link. Feel
free to email
us with questions or article suggestions.
Missed an issue of The Link? Click
here to visit our archive and read
articles from previous issues. |
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Introducing
Innovative New Tools and Features at LinkShare. Click
here for full product descriptions.
• Flex Links (Beta)
Video, Widgets & More
• Mobile Links
1st pay per action tracking for
m-commerce in the US
• Link Locator 2.0
A more flexible web service
• Synergy Analytics
One step reporting: faster and easier to use. |
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INTERFACE TRAINING
LinkShare holds Interface Training every Wednesday from 3:00 p.m. - 4:30 p.m. ET. Reach out to your primary LinkShare contact for more information.
DEAL DISPATCHER
The Deal Dispatcher is your opportunity to reach out to new and existing publishers with coupons, sales, and new product launch information. Reach out to your primary LinkShare contact for more information.
The Deal Dispatcher is emailed to publishers
once per month. The January Deal Dispatcher
promotions are due December 15.
To submit your monthly promotions, go to the Merchant Interface under the “Mail Communications” section.
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LinkShare
Summit 2008