The Link

Inside This Issue:
• Tip of the Month: Viewing Publisher Statistics
• Best Practices: Monitoring Affiliate Activity
• Latest News: Trends in affiliate marketing and consumer spending
• Industry Events: a4u Awards & Symposium East, Save the Date
• Publisher Spotlights: eDealsUK, Savoo.co.uk, StyleFeeder

PUBLISHER SPOTLIGHTS

A useful introduction to some of the Publishers in the LinkShare UK network

Forging new partnerships is essential to the growth of your affiliate program. This month we feature three great publishers in the UK network. Click here to learn more about these publishers...

TIP OF THE MONTH
Viewing Publisher Statistics
Do you want to see how many Publishers you have in your program, as well as a history of all applications approved and rejected? There are tools in the Advertiser Interface that allow you to keep track of your Publishers' statistics on a regular basis. Click here to learn about these tools and the information that is available to you.

BEST PRACTICES
Monitoring Affiliate Activity with the IP Report
Have you noticed that a Publisher has begun to generate a lot of clicks or transactions, seemingly overnight? You can investigate any irregular activity in your program by running an IP Report in the advertiser interface. The IP report lets you examine Publisher activity in greater detail. Click here to learn how to run a report.

INDUSTRY EVENTS
a4u expo Europe

18 - 19 May 2010
Munich, Germany
You will find us at Stand B1
More info

a4u Awards
The 2010 a4u Awards are taking place in June. We are very pleased that Darren Newmark is up for Account Manager at a Network as well as our #tweetshoop tool being up for the innovation award. Congratulations also to Oasis who have been shortlisted for 'Best Retail Merchant" and to Karen Millen who have been shortlisted for "Best New Entrant in Affiliate Marketing". Fingers crossed for all on the night!!

LinkShare Symposium East

Symposium East will take place on June 22, 2010 at Chelsea Piers in New York City. Information on hotel room block, registration and other details is now available on the LinkShare.com website!
Please email us at events@linkshare.com with any questions you have about this event.

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ADVERTISER RESOURCES

INTERFACE TRAINING
Live Merchant Interface Training Sessions take place regularly throughout the month:
• Thu. 13 May 16.30-18.00
• Mon. 17 May 10.30-12.00
• Thu. 27 May 16.30-18.00
• Thu. 10 Jun. 16.30-18.00

Contact AdvertiserHelpUK for details on joining the training.

CREATIVE SERVICES
Be seen by consumers!
How are you promoting your product range for Home & Garden, Father's Day and the World Cup? If you need fresh new materials to share with your affiliate partners, LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!

LINKSHARE'S BLOG

Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!

Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog

Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.

LATEST NEWS: TRENDS IN AFFILIATE MARKETING AND CONSUMER SPENDING
Affiliate Marketing grew by 38.2% in 2009
Figures released last month in the IAB's Adspend Study showed that internet ad spend grew by 4.2% in 2009 to over £3.5billion, surpassing industry forecasts and showing the resilience of the online sector in a year when overall adspend fell. Affiliate Marketing in particular experienced strong growth, rising by 38.2% to £72.6million now accounting for 10% of online adspend. More...

Half of UK population are e-shoppers
Over half of all British adults are now shopping online, according to a new report from UK internet shopping and retail organisation IMRG. Fifty one per cent of UK adults had bought goods via the internet in the past three months, the majority at supermarket sites which are growing 50 per cent faster than any other type of web commerce, the report said. The proportion of the UK population shopping online hit 50 per cent for the first time in February, and reached 51 per cent in March. More...

Consumer confidence grows, slowly
British shoppers are slowly regaining consumer confidence, and say they're more likely to buy in the months ahead, according to the findings of a new survey. The PayPal Online Retail Report 2010 found that 10% of those questioned expected to spend more in the next six months, up from just 5% at this time last year. More...

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