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Inside This Issue:
If you have any questions, please feel free to email us: thelinkuk@linkshare.com
Announcing the New Content Spider and Special Offer Enhancement!
Some of the most important aspects of affiliate program management include enforcing brand guidelines, protecting your brand and message from appearing alongside questionable content, and of course finding targeted partners to push out your special offers. There is tool in the LinkShare merchant interface that can help with these efforts: the Content Spider. This tool "crawls" your Publisher network and allows you to search for keywords across your partner sites, with the results of your keyword search returned to you instantly! … Read more
Understanding today's online shoppers
A survey that we carried out with analyst house Penn Schoen & Berland Associates aims to shed some light into the new online behaviour of British shoppers, and how retailers should respond:
With the recession and economic changes, consumers are being forced to adopt new purchasing behaviours. Not only are they becoming savvier in what they purchase, but also how they purchase, spurred on by the aim of getting the best deal.
Online shopping is now more popular than ever before, with economic uncertainty acting as a catalyst driving consumers online as they look to gain the best deals and save money. But even online the cost-conscious shopper is displaying unique habits and behaviours not present before the recession. One such trend is increased reliance on the internet as a research tool.
Rising confidence in information available online is becoming a critical factor in deciding whether to shop online or on the high street.
… Read more
Brand Compliance
LinkShare recently hosted a Webinar featuring Adam Weiss, Vice President of Network Development at LinkShare, and Rob O'Fee, Director of Business Development at CitizenHawk. They discussed compliance trends and typosquatting solutions. To view the recording, click here. To view a static copy of the Power Point slides, click here. If you would like to partner with CitizenHawk, please contact Rob O'Fee, rofee@citizenhawk.com.
Creating and Extending a Mirror Baseline Offer
Prospecting for affiliate recruitment is easier when you create a mirror baseline offer. A mirror baseline offer allows you to extend an invitation to publishers who are not yet in your program. This offer can be identical to your baseline offer (in commission and return days), but unlike the baseline, you can extend it to NEW publishers...
Read more
Jumpstart Sales with Product Reviews.
Sponsored by Buzzillions (Power Reviews in the UK)
Now more than ever, consumers are doing their own research and expressing their opinions on all types of products. In this seminar you will learn how product reviews can help you achieve your online marketing goals. As the premier hub for product reviews, Buzzillions (whose UK sister site is PowerReviews.com) collects thousands of customer reviews a day from across 2,300 websites. Buzzillions can help you leverage these product reviews to help you increase your online sales. Click here to register.
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INDUSTRY EVENTS
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A4U Awards
June 2, 2009
London, UK
LinkShare Symposium East 2009
June 23, 2009
New York, NY, USA
WEEKLY TRAINING UPDATE
Our dedicated training course for UK merchants continues with another session this week.
Friday 22nd May 10.30 - 11.30am
How to optimise my affiliate program on the LinkShare merchant interface
... and coming up next week, 29th May: How to handle affiliate inquiries (affiliate inquiry alerts, essential communication snippets, replies on A4U, private offer requests).
PUBLISHER COMMUNICATIONS
In addition to the monthly Deal Dispatcher, we will also be promoting Father's Day over the next few weeks. If you have any Father's Day offers, products or promotions, please tell us about them either via your LinkShare account manager or via Advertiser Help.
These communications are a great way to highlight your offers to publishers as well as to forge new partnerships.
LINKSHARE'S BLOG
ADVERTISER RESOURCES
Merchant Resource Centre
http://www.linkshare.com/resource
center/index.shtml
FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.
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| MAY 2009
eComparison
eComparison combiness price comparison, cashback, voucher codes, discounts, deals & reviews all in one place to help save consumers the most amount of time, money and hassle when shopping online.
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Money Supermarket
 Money Supermarket is a price comparison website designed to save consumers time and money. The website has 29 channels including travel, gas, electricity, mobile phones, broadband, credit cards, mortgages, current accounts, savings, motor insurance, home insurance, travel insurance, protection & life assurance and shopping.
Moneysupermarket.com Group PLC has over 600 employees, and the site receives over 120 million visits annually.
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