The Link

MAY 2008

Welcome to the May 2008 issue of The Link! This month we are focusing on the upcoming LinkShare Symposium event, which will be held June 23-24 in New York City. Find out how you can optimize your ROI during Symposium in our Best Practices section. Plus, read about our first ever LinkShare Developer Contest–the winner will win a free trip to New York for Symposium and an award at the Golden Links! Finally, pay special attention to our New and Notable Publishers as well as our Platinum Publishers featured in the Publisher Spotlight for some potential partners that you will want to connect with at the conference. Remember, sponsorships are selling out quickly, so reserve your chance to make an impact at Symposium today!

This issue of The Link also includes details regarding a few important interface updates we want to bring to your attention. We also encourage you to review the details of our recent Publisher re-categorization in the interface in our Product Update section. Plus check out the Tip of the Month section which outlines the difference between Transaction date and Process date in the LinkShare interface.

If you have any questions, please feel free to email us: thelink@linkshare.com

PRODUCT UPDATE
INTRODUCING OUR NEW PUBLISHER CATEGORIES
In-order to better reflect the growing and diverse nature of our Publisher base, LinkShare has recently expanded its list of Publisher categories. We want to remind you to please review your Affiliate Application Filter in the Affiliates section of your account to make sure it still accurately reflects your preferences.… Read more

BEST PRACTICES
GETTING THE MOST OUT OF LINKSHARE SYMPOSIUM 2008, By Ben Kiel
For more than ten years, LinkShare advertisers, publishers, and leading companies doing business on the web have convened at the LinkShare Symposium to strengthen business relationships and discuss issues facing the industry at large… Read more

LINKSHARE DEVELOPER CONTEST

This year LinkShare is running our first ever Developer Contest! We are encouraging innovative applications of our Web Service API's and asking Publishers to tell us about their programming tricks and achievements. One lucky winner will be awarded a trip to NYC for Symposium and the Technology Genius Award at the Golden Links!

LinkShare Web Services include the Merchandiser Query API, Link Locator Direct, and Automated LinkGenerator. Find out more

TIP OF THE MONTH

This month we will be looking at the difference between Transaction date and Process date in the LinkShare interface:

TRANSACTION DATE vs. PROCESS DATE By Linet M. Holder & Lisa Hass
Have you searched in the LinkShare network for a transaction on the day it occurred and was unable to locate the transaction? It is possible that the transaction was not processed in our system on the same day in which the sale occurred. Find out more

PUBLISHER SPOTLIGHTS | MAY 2008

Vesdia offers a full array of loyalty solutions to financial institutions and affinity groups through its leading merchant-funded rewards programs and patent-protected technology, enabling members to earn more meaningful rewards faster. Read more

iGive offers online shoppers the ability to donate proceeds from their purchases to the cause of their choice. With nearly 30,000 charities listed, as well as the ability for a member to add his or her own favorite organization, iGive is able to serve all types of shoppers looking to spend their money for a good cause. Read more

NEW AND NOTABLE PUBLISHERS | MAY 2008

PUBLISHER	CONTACT	DESCRIPTION
CondoPerks www.condoperks.com	Blagica Bottigliero blagica@condoperks.com	CondoPerks enables condo associations to receive CondoCash from purchases made online, More
StylePointer www.stylepointer.com/	Vivian Wong support@stylepointer.com	StylePointer is a shopping site that allows users to dress like their favorite celebrities for a fraction of the cost, More

ADVERTISER RESOURCES
INTERFACE TRAINING
LinkShare holds Interface Training every Wed from 3:00 - 4:30p.m. ET.

DEAL DISPATCHER
The June Deal Dispatcher promotions are due May 15.

INDUSTRY EVENTS
LinkShare
Symposium 2008
When: June 23-24, 2008
Where: New York, NY
Website: www.linkshare.com

Internet Retailer
When: June 9-12, 2008
Where: Chicago
Website: www.internetretailer.com

eTail UK
When: June 2-4, 2008
Where: London
Website: www.wbresearch.com

FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

Missed an issue of The Link? Click here to visit our archive and read articles from previous issues.

LINKSHARE SYMPOSIUM
SPEAKERS update

Visit linkshare.com to see up-to-date info on LinkShare Symposium. New Trendwatch speaker added: Patti Freeman Evans

LINKSHARE GOLDEN LINK AWARDS
THIS YEAR'S HOST

Hosting this year's Golden Link Awards, Stand-up comedian Susie Essman- best-known for role on Curb Your Enthusiasm. Find out more about the LinkShare Golden Link awards at linkshare.com.

Vote for your favorite publisher!

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JOIN THE UK NETWORK
The LinkShare UK network offers you the opportunity to expand your business to the growing UK market. Learn more