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NEW FEATURES Link Stats There is now a great new summary report in the Links section of the Advertiser Dashboard called Link Stats. When you login to manage or update new links you can now quickly get a high-level view of how your links are performing. The Link Stats page within the Links area provides users with a performance summary Link Types. Users can view the performance statistics for the current or previous month (Note: Link Stats excludes merchandiser and product links data). The Links Stat paged can be accessed by clicking the "Links Stats" option within the "Links" drop down menu in the Advertiser dashboard: For step-by-step instructions on how to access the Link Stats report check out the post on the LinkShare Blog. Import Text Links The new Import Text Links feature makes it easier to add new Text Links and to modify your existing links. In fact, you can add or modify hundreds, even thousands, of Text Links at a single time by entering them into a .csv file and uploading that file to the Advertiser Dashboard. A .csv file is a file that has comma-separated values. You can save an Excel files and Notepad files in .csv format. For step-by-step instructions check out the post on the LinkShare Blog. LINKSHARE ON TWITTER  For those of you on Twitter this is a quick reminder to follow us for the latest updates about LinkShare products, services and other news. Follow us today at http://twitter.com/linkshareblog. Also check out the LinkShare Blog at http://www.linkshare.com/blog. Vote LinkShare for the A4Uawards!  LinkShare UK had a fantastic 2010 introducing a host of new tools for Publishers, including updates to our Mac Widgets and LinkGenerator Bookmarklet, as well as the launch of our new Tumblr Bookmarklet. We also introduced over 100 new affiliate programs to the network in 2010 including Superdry, Reiss, Dune, Selfridges, Monsoon, Accessorize, Esprit, Fortnum & Mason, Warehouse and Dorothy Perkins. With a great team in London, made up of proactive Account Managers and a busy Network Development team, many of whom you speak to on a daily basis, LinkShare UK look forward to increasing your partnerships over the coming year. Please support us by voting for us as Publishers' Choice of Network and Most Improved Network here. LATEST NEWS Trends in Affiliate Marketing and Consumer Spending Hey big spender! Brits buy more online than any other European country – Mail Online 07.03.11 Brits spend more money shopping online than any other European country. And experts predict internet sales will soar to more than £30bn this year as internet buying becomes more popular. According to the latest figures for every £10 spent, £1 of that goes to online stores. A report by market researcher Forrester states that people living in the UK spend more than France and Germany combined and ten times more than Italy and Spain. Three in four Brits shop online and spend an average of £750 a year. Read more... ASA sets new rules for online marketing – Retail Gazette 02.03.11 Retailers and businesses from other sectors must adhere to new online marketing rules set by the Advertising Standards Authority (ASA) this week. Marketing communications on companies' own websites and in other third party space under their control, such as social media portals Facebook and Twitter, will have to meet standards set out in the Committee of Advertising Practice code. Read more... UK leading European online sales – V3.co.uk 01.03.11 European online sales are expected to grow 13 per cent to reach €93bn this year, with the UK once again leading the way, according to a new five-year e-commerce forecast from analyst firm Forrester Research. The report found that e-commerce across the region is expected to grow at a 10 per cent compound annual growth rate from 2010 to 2015, and that 68 per cent of the online population will have made a purchase on the web. Read more... |
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A useful introduction to some of the Publishers in the LinkShare UK network
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