LinkShare UK - The Link - Advertiser Newsletter

Inside This Issue:
• Events: LinkShare Symposium UK
• Tip of the Month: Approving/Declining Publishers
• Best Practices: LinkShare Network Best Practices
• Register for a Live Web Seminar: Home & Garden
• Industry Events: a4u Awards & Symposium East, Save the Date
• Advertiser Focus: Video Advertising
• Publisher Spotlights: DesignerClothing.com, OfferBox, Wishpot

EVENTS
LinkShare Symposium UK - 20th April 2010

This year's Symposium UK is taking on Tuesday 20th April, 2010. The one-day event will combine industry thought-leadership through expert speakers and seminars alongside our DealMaker trade show which provides the opportunity to form winning and profitable partnerships face-to-face during the afternoon session.

We would like to take this opportunity to welcome some of the sponsors of this year's event including - Skimlinks, Mix Match Me, Elemis, Notonthehighstreet.com, Intrepid Travel, Designers Guild, Silverbean, Myla, Uniqlo, Quiz Clothing, A-Wear and Sweaty Betty.

Places at Symposium are limited so register now to guarantee your place.

Email ukevents@linkshare.com if you are interested in signing up to have your own DealMaker Table or in getting more involved with Sponsorship Opportunities.

PUBLISHER SPOTLIGHTS

A useful introduction to some of the Publishers in the LinkShare UK network

Forging new partnerships is essential to the growth of your affiliate program. This month we feature three great publishers in the UK network. Click here to learn more about these publishers...

TIP OF THE MONTH
Approving and Declining Publishers in the Advertiser Interface
Do you need help managing your growing affiliate approval queue? As you will need to review and accept applying affiliates before they can join one of your programs, we've put together a few tips to help you manage this process. Read on to learn more about approving and declining publishers in the LinkShare interface...

REGISTER FOR A LIVE WEB SEMINAR
Vertical Intelligence Best Practices: Home & Garden
Thursday, April 1st at 7:00pm
To register for this event click here (When accessing WebEx, we recommend using Internet Explorer.)
Optimize your program and drive more sales! Attend this Web seminar designed especially for those Advertisers that sell Home and Garden products. Hosted by Dan Satran, LinkShare Account Manager. Dan will share some tips and best practices for the spring shopping season. Learn about recent industry and LinkShare Network trends, as well as how to create an effective work plan. Erik Seide, an analyst at LinkShare, will also share benchmark data for the Home & Garden vertical.

INDUSTRY EVENTS
a4u Awards

The 2010 a4u Awards are taking place in June. Like every year, some of the categories are open to public nomination, and I would like to take this opportunity to thank everybody who voted for us. We are very pleased to be up for Network of Choice and for our own Darren Newmark to be up for Account Manager at a Network.
Voting is now open.

BEST PRACTICES
LinkShare Network Best Practices
Click here to view a presentation on LinkShare Network Best Practices.

ADVERTISER RESOURCES

INTERFACE TRAINING
Merchant Interface Training Sessions take place regularly throughout the month:
• Thu. 1 Apr. 16.30-18.00
• Mon. 5 Apr. 10.30-12.00
• Thu. 15 Apr. 16.30-18.00
• Mon. 19 Apr. 10.30-12.00
• Thu. 29 Apr. 16.30-18.00

Contact AdvertiserHelpUK for details on joining the training.

CREATIVE SERVICES
Be seen by consumers this Spring!
With lots of reasons to shop in the upcoming season, now is the time to think about what fresh new materials you'd like to share with your affiliate partners. LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!

LINKSHARE'S BLOG

Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!

Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog

Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.

Symposium East will take place on June 22, 2010 at Chelsea Piers. Information on hotel room block, registration and other details will be released the first week in April! If you have any questions please email us at events@linkshare.com.

ADVERTISER FOCUS
Video Advertising
Did you know that you could turn any of your existing video content into a trackable LinkShare link? ...and that you could do it quickly? ...and affordably? LinkShare Creative Services now offers a full end-to-end solution for monetising your video content.

How does it work?

You give us your video files in any digital format
We compress and convert the video into a web streaming-friendly file
We build you a custom, branded player for the video and code it up to be a trackable link
We make the video linking code available to all of your affiliates!
The whole process can take anywhere from a day up to a week, depending on how much compression the video files need, and on what features you want in your player.

You can see a working example of a Video Flex Link here.

Why is this important?

Writing on Netimperative.com, Danny Meadows-Klue, a leading figure in the internet industry since 1995 says, "video works: it tells stories, creates engagement, delivers powerful branding and, thanks to technology, can unlock clicks and users."

So now is the time to look at what video content you have already � or to decide what video material you�d like to have, and then work with LinkShare's Creative Services team to monetise this valuable content via the affiliate channel.

We are certain to see this advertising medium develop and grow, and as it does, we want you to be ready and able to make the most of new link types and new advertising opportunities.

Please contact us to discuss your requirements.

FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

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