MARCH 2008
Welcome to the March issue of The Link! This month, we are focusing on all that is New and Notable at LinkShare! This includes a description of the New Publisher Dashboard, an exciting recent release which will allow your publishers to easily access all their information, plus tools to manage their account and analyze their results. Plus, thanks to your feedback on The Link during Summit, we have added a "New and Notable" publisher section, in addition to our regular Publisher Spotlights. This month, Clever Parties and OneBigPlanet are featured as two new recent additions to the LinkShare publisher network, and Plink and Hertaste are featured in our spotlight section. Finally, we have an in depth recap from LinkShare Summit 2008, including photos and seminar descriptions, plus a Best Practices article on How to Create a Competitive Set.
If you have any questions, please feel free to email us: merchantnewsletter@linkshare.com |
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| PRODUCT
SPOTLIGHT | NEW PUBLISHER DASHBOARD |
Ian
Rosenwach, Product Manager, provides an overview on the new publisher interface.
On February 21st, we introduced our all new Publisher Dashboard. For the next few months, when your publishers login to their accounts, they will have a choice to go to the Traditional Interface they use today or the new Publisher Dashboard Pilot. Click here to take a tour of the new dashboard. Please click here for more information.
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| LINKSHARE
SUMMIT 2008 RECAP | THE VOICE OF THE MARKET |
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Our goal is make each LinkShare event bigger, better and more valuable than the last. This year, with more than 400 LinkShare advertisers, publishers and partners in attendance, our 5th Annual LinkShare Summit marked our largest January Summit and San Francisco turnout on record. This premiere event for leaders in performance-based marketing drew record participation from the most influential companies doing business on the web, including American Express, Macys.com, Chase, Advanta, Fleurop.com, and Walmart.com. For a complete event recap, click here. |
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| BEST
PRACTICES | CREATING A COMPETITIVE SET |
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Michael Kowal on the Chicago services team covers best practices for managing the competitiveness of your program in the marketplace.
Over time, advertiser programs have the tendency to take on a life of their own. The majority of time is spent handling day-to-day tasks, causing one to overlook a fundamental component of the program – its competitiveness in the market. One way to manage this industry information is to create a competitive set. Read on for suggestions on how to compile this essential data. More. |
| NEW AND NOTABLE PUBLISHERS | MARCH
2008 |
| Publisher |
Contact Information |
Description |
| Clever Parties |
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Cleverparties.com is a free service party planning website. More |
| OneBigPlanet |
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OneBigPlanet provides the tools for you to easily connect with online communities. More |
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| PUBLISHER
SPOTLIGHTS | MARCH
2008 |
Hertaste is panel of women who advise men on the topics of style, dating, interior design, and gift suggestions. If it can help a guy make a good impression on women, we rate it. Women do this to raise money for charity and help the fashion clueless improve their sense of style. To read more about
Hertaste, please click here.
Plink was created by EMW in order to enable brands to develop a greater presence within social media. The application provides Facebook users with a new way to identify products in photos, share the information with friends, and shop from what others have identified. By allowing users to tag product links in their photos, other Plink users have the option to purchase any of these items. To read more about
Plink, please click here. |
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 Digital Cream
When: March 6, 2008
Where: London, England
Website: www.e-consultancy.com/digital-cream
Internet World UK
When: April 29 - May 1, 2008
Where: London, England
Website: www.internetworld.co.uk
eTail Europe 2008
When: June 2 - 4, 2008
Where: London, England
Website: www.wbresearch.com/etaileurope
Internet Retailer
When: June 9 - 12, 2008
Where: Chicago, IL
Website: www.internetretailer.com/IRCE2008
LinkShare Symposium 2008
When: June 23 - 24, 2008
Where: New York, NY
Website: www.linkshare.com
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NEW PUBLISHER DASHBOARD
SUMMIT 2008 RECAP
BEST
PRACTICES
NEW AND NOTABLE PUBLISHERS
PUBLISHER SPOTLIGHTS
INDUSTRY EVENTS
MERCHANT RESOURCES
THE LINK ARCHIVES |
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We
appreciate your feedback about The Link. Feel
free to email
us with questions or article suggestions.
Missed an issue of The Link? Click
here to visit our archive and read
articles from previous issues. |
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INTERFACE TRAINING
LinkShare holds Interface Training every Wednesday from 3:00 p.m. - 4:30 p.m. ET. Reach out to your primary LinkShare contact for more information.
DEAL DISPATCHER
The Deal Dispatcher is your opportunity to reach out to new and existing publishers with coupons, sales, and new product launch information. Reach out to your primary LinkShare contact for more information.
The Deal Dispatcher is emailed to publishers
once per month. The April Deal Dispatcher
promotions are due March 15. The focus
of the April Deal Dispatcher will be Easter/Passover promotions.
To submit your monthly promotions, go to the Merchant Interface under the “Mail Communications” section.
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