The Link

IN THIS ISSUE
• Product Update: New Feature: Additional Link Parameters
• Tip of the Month: Using the Sales and Activity Report
• View Our Web Seminars: Search & Facebook
• Industry Events: Symposium East, June 22nd
• Best Practices: Timely Payments
• Publisher Spotlights: 10orless, smart geezer, Voucherking

PUBLISHER SPOTLIGHTS

A useful introduction to some of the Publishers in the LinkShare UK network

Forging new partnerships is essential to the growth of your affiliate program. This month we feature three great publishers in the UK network. Click here to learn more about these publishers

PRODUCT UPDATE
New Feature: Additional Link Parameters
We recently released a new Links feature called 'Additional Link Parameters'. You can use this feature to pass additional LinkShare link information to a 3rd party Analytics application such as Omniture or CoreMetrics… Read on

TIP OF THE MONTH
Using the Sales and Activity Report
Did you know you can track each Publisher's activity by using the Sales and Activity Report? In this comprehensive report you can view each Publisher's number of impressions and click-throughs, the amounts generated in sales and commissions, and more. Drill down several layers to analyze the effectiveness of the link types each of your Publishers use, the type of products sold, and the daily activity on your Publishers' sites… Read on

BEST PRACTICES
Making timely payments and keeping your affiliates happy
A key factor in building good working relationships with your affiliate partners is making timely payments. So we just wanted to take a moment to explain these for you. Please review the following policies and procedures to help insure prompt payment to both LinkShare and your affiliates. Read on

WEB SEMINARS:
Conference Catch Up: Paid Search Keywords Strategies
The LinkShare Search Team led a roundtable discussion at eTail on the different strategies for managing, expanding and optimising header terms and long tail terms in paid search. The Search Team has put together a presentation based on the points discussed at the roundtable and will be offering it as a free webinar to LinkShare advertisers and publishers. We will discuss the challenges and opportunities related to optimising your header terms while building out your long-tail terms. This is a great opportunity to get free expert advice on managing all types of paid search keywords. To view this seminar, click here.

What Not to Do on Facebook for Business
Social media is becoming more and more of a popular integrated marketing tool for small, medium and large businesses. Unfortunately, there are many brands participating in Facebook that are not only missing opportunities but possibly damaging their brand by not adhering to certain social media best practices. This webinar will discuss the top 5 mistakes in Facebook and how to fix them so you don't hurt your brand or business. To view this seminar, click here.

ADVERTISER RESOURCES

INTERFACE TRAINING
Live Merchant Interface Training Sessions take place regularly throughout the month:

• Thu. 10 Jun. 16.30-18.00
• Mon. 14 Jun. 10.30-12.00
• Thu. 24 Jun. 16.30-18.00
• Mon. 28 Jun. 10.30-12.00

Contact AdvertiserHelpUK for details on joining the training.

CREATIVE SERVICES
Be seen by consumers!
How are you promoting your product range for Summer, Father's Day, World Cup?

If you need fresh new materials to share with your affiliate partners, LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!

LINKSHARE'S BLOG

Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!

Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog

Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.

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INDUSTRY EVENTS

a4u Awards
The 2010 a4u Awards are taking place in June. We are very pleased that Darren Newmark is up for Account Manager at a Network as well as our #tweetshop tool being up for the innovation award. Congratulations also to Oasis who have been shortlisted for 'Best Retail Merchant" and to Karen Millen who have been shortlisted for "Best New Entrant in Affiliate Marketing".

We have some tables at the awards so we will have a full rundown in next month's newsletter.

Fingers crossed for all on the night!!

LinkShare Symposium East
Symposium East will take place on June 22, 2010 at Chelsea Piers in New York City. Information on hotel room block, registration and other details is now available on the LinkShare.com website!
Please email us at events@linkshare.com with any questions you have about this event.

LATEST NEWS: TRENDS IN AFFILIATE MARKETING AND CONSUMER SPENDING
New LinkShare Deep Linking Controls allow retailers to manage deep links to website product pages
LinkShare announces the availability of a unique, new feature - Deep Linking Controls, which allow retailers to create deep links to specific product pages, while suppressing others. Deep links often result in higher conversion rates - benefitting both retailers and affiliates. For high-end retailers that have previously been unable to allow deep linking due to manufacturer or licensee compliance requirements, the new controls enable them to monetise LinkShare's network of quality affiliates while ensuring they are in line with their partner's restrictions. More...

Brits spent £4.4 billion Online in April
UK Online sales are robust, with £4.4 billion spent In April. Total online retail market up 13% on April 2009. The latest figures from the IMRG Capgemini e-Retail Sales Index shows that total sales online increased by 13% in April compared to last year, with shoppers splashing out on £4.4 billion worth of goods. The Index shows a 3% decline month on month, in line with seasonal trends for April when Mothering Sunday falls mid-late March. More...

2010 will see retailer investment in affiliate marketing reach record highs
Liane Dietrich, MD of LinkShare UK, talks about the main drivers behind the growth of affiliate marketing and how performance marketing techniques are going to influence the industry in the coming year. More...

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