JUNE 2008

It's June and you know what that means – it's time to gear up for LinkShare Symposium 2008! With one day to make as many connections, leads, and deals as possible, you need to be prepared. Understand in advance the types of people you want to meet, the type of offers you can commit to, and the levels of commission you can extend. Plan meetings with key partners before the event, and have data about their specific program ahead of time. Knowing your program backward and forward will help you save valuable time, and the publishers will also appreciate your efficiency.

In this month's edition of the Link you will find important information about LinkShare Symposium 2008, including a run through of all the key events. In addition, read about the momentum around LinkShare's progressive new banner type, Flex Links, in the Product Update section. Be sure to check out examples of some cool Flex Link widgets on our website – they are completely interactive! In the Tip of the Month section, learn the importance of keeping your LinkShare profile up to date. Also, take a look at the new UK Corner for an interesting case study on the English shirt maker Charles Tyrwhitt. Finally, pay special attention to some great publishers we think you should know about in New and Notable Publishers and Publisher Spotlight sections. See you at Symposium!

If you have any questions, please feel free to email us: thelink@linkshare.com

PRODUCT UPDATE
LINKSHARE'S NEW BANNER TYPE: FLEX LINKS
With Flex Links you can now work with publishers to create rich, interactive tracking links containing video, Flash, and JavaScript. Using Flex Links you can help your publishers deploy more interactive and dynamic content leading to higher rates of interaction and conversion to sale.…
Read more

BEST PRACTICES
CREATING BASELINE OFFERS By Laura Pollock and Sean Reynolds
One of the first steps in setting up a new affiliate marketing program is creating your baseline offer. Your publishers have a variety of business models and performance levels. The best affiliate marketing programs take this into account and design offer strategies that accommodate a variety of partnerships.… Read more


LINKSHARE SYMPOSIUM 2008 IS LESS THAN A WEEK AWAY!




Don't miss the performance-based marketing industry event of the year! For more than ten years, the LinkShare Symposium has brought together hundreds of leading executives from the world's most innovative ecommerce companies for a day of learning, exchanging of ideas, and networking.
Find out more


TIP OF THE MONTH

KEEPING YOUR LINKSHARE PROFILE UP TO DATE By Linet M. Holder & Lisa Hass
It is very important to remember to keep your LinkShare profile up to date, as it is the area that contains the contact information for LinkShare and your publishers. Find out more


PUBLISHER SPOTLIGHTS
| JUNE 2008

1shopmall
1ShopMall's goal is to dramatically increase the volume of customers their clients realize through online marketing. Read more

iFly
iFly.com provides airport information on hundreds of airports, including flight status & tracking, directions, terminal maps, parking, layover ideas, security wait times, and much more. Read more



NEW AND NOTABLE PUBLISHERS
| JUNE 2008

PUBLISHER CONTACT DESCRIPTION
Whitney Worrell
wworrell@affiniongroup.com
The GM Cardmember Bonus Shop is a collection of nearly 1,000 online retailers who offer Bonus Shop Earnings exclusively to GM Cardmembers, More
Mark Bees
Beesm@valassis.com
RedPlum.com is a single destination for the consumer to find special offers, great deals, valuable product information and coupons for products and services that are local and relevant to that customer, More

ADVERTISER RESOURCES
INTERFACE TRAINING
LinkShare holds Interface Training every Wed from 3:00 - 4:30p.m. ET.

DEAL DISPATCHER
The August Deal Dispatcher promotions are due July 15.


INDUSTRY EVENTS
LinkShare
Symposium 2008

When: June 23-24, 2008
Where: New York, NY
Website:
www.linkshare.com

Online Marketing Show
When: June 24-25 2008
Where: Business Design Center, London
Website:
www.onlinemarketingshow.co.uk/

Affiliate Summit East
When: August 10-12, 2008
Where: Boston, MA
Website:
www.affiliatesummit.com


FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

Missed an issue of The Link? Click here to visit our archive and read articles from previous issues.

   

uk corner



CASE STUDY ON CHARLES TYRWHITT

This British shirt making company has seen a 10% year-over-year new customer growth since joining the LinkShare UK Network. Learn more



JOIN THE UK NETWORK

The LinkShare UK network offers you the opportunity to expand your business to the growing UK market. Learn more

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