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Successfully Reaching Out to Prospective Publishers is a two-step Process
• The first step is to send a recruitment email with a sell sheet to the Publisher. Your recruitment communication should describe not only your brand, but also the payment you are offering. Be sure to mention your commission structure, any vanity coupon codes and links you offer, and the possibility of increased revenue-sharing opportunities.
Your sell sheet should explain your brand, benefits, and any other useful information. For tips on creating a sell sheet, please see this article.
One way of sending a recruitment newsletter is to do so internally, through LinkShare email. Here are the steps for this method:
1. In the Affiliates section of the Advertiser Homepage, click Find New Affiliates.
2. Under "Search for Affiliates by Keyword," select SID from the drop-down menu and enter the SID of the Publisher you wish to email. Please note: SIDs are included with the prospect lists your Account Manager will provide to you.
3. Under "Action For Affiliates," click Send Internal Email.
4. Enter a subject and paste the body of the email (either Text or HTML) in the space provided.
5. Click Send.
WARNING: Do not send recruitment newsletters through the Send Email Newsletters link in the Mail Communications center. Only send recruitment newsletters using the Find New Publishers tool.
• The second step is to extend the Publisher a mirror baseline offer through the Publisher Dashboard. We recommend extending an offer that matches your public baseline so you do not unnecessarily offer new Publishers an increased commission structure. Increased rev-shares are only useful when there is a string attached, for example, better placement, email blasts to consumers, and so on. For information on creating a mirror baseline offer, please see this article.
Another way to find prospective Publishers is to use the "Find New Affiliates" tool in the interface. You can target Publishers by demographic category (i.e., entertainment, health, art), active versus inactive, date the Publisher joined the LinkShare Network, monthly unique visitors, total number of page views, geographic locations (city, state, zip code, or country), and keyword. |
