Inside This Issue:

• Product Update: Advertiser Dashboard Beta Available in August!
• Product Update: Additional Link Parameters
• Publisher Spotlights: AAA Discount Mall, Peanut Labs, more
• Tip of the Month: Deal Dispatcher and Premium Placements
• Register for a Live Web Seminar: Increasing Sales with Pay-Per-Call
• Industry Events: Symposium East 2010 Recap

If you have any questions, please feel free to email us: thelink@linkshare.com

PUBLISHER SPOTLIGHT

Kaboodle
• Social shopping community where people discover, recommend and share products
• Launched in 2006 and has 4K registered users and over 4 million monthly visitors.…More>
• AAA Discount Mall Well known national roadside assistance membership that offers members discounts when they shop through the member mall • Peanut Labs partners with Facebook to display products and services to consumers in the midst of gameplay • Prosperent TCPA Ads eliminate all the headaches of affiliate marketing by providing a simple, dynamic, targeted and profitable ad system for CPA marketing…More>
• Social Ingot A network of social network marketers enabled to present offers to consumers in the midst of game play • Polyvore easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections • Edhance offers college students a completely new way to save money when shopping • nonprofitshoppingmall.com helps nationally based nonprofits in their fundraising efforts through online shopping!…More>


PRODUCT UPDATE
Advertiser Dashboard Beta Available in August!
It was announced at Symposium East that the Beta release of the new Advertiser Dashboard will be available to all Advertisers in August. This exciting new application will raise the bar for user interface design and introduce exciting new usability features in many different areas including new reporting features and new ways to Search for Publishers. Watch for the August edition of The Link for more information.

Additional Link Parameters
This feature enables you to track clicks to your site and attribute them to specific publishers (affiliates), specific creative, or values that you define. Much of this information is already available to you in the Sales & Activity report, the Link Type report, and the Program Level report. But with Additional Link Parameters, you can now easily combine the data you receive from LinkShare with your own data on the visitors to your site. This gives you greater flexibility in analyzing the traffic that comes to your site and allows you to make better decisions on what products to promote and which publishers to offer incentives.

Please note: this feature adds additional parameters to your landing page URL and populates them with data for all clicks that go through LinkShare. What you do with this raw data though-collect and analyze it with your own reporting system or use a third-party analytics tool-is up to you.

This new feature received lots of buzz at Symposium East. For more information see this article in the Advertiser Help Center

TIP OF THE MONTH
Deal Dispatcher Submissions and Premium Placements
Deal Dispatcher is an opportunity for LinkShare Advertisers to highlight special offers and promotions targeted to consumers or Publishers. Deal Dispatcher is also one of the most effective ways to communicate your promotions to LinkShare's entire network of Publishers. Premium Placement is an exciting way for you to get your advertiser program in front of those Publishers by being placed at the very top of the page.…Read more


ADVERTISER RESOURCES
Interface Training
For a step-by-step guide to the Advertiser Interface click here. Find additional training materials in the Merchant Resource Center.
Deal Dispatcher
 September Deal Dispatcher promotions are due August 15.
Seasonal Articles
 These articles are posted in the Publisher Help Center for Publishers to grab and post your seasonal banner and text links. We're currently collecting Back to School, Wedding and Green offers. Please contact your account manager for more info.
LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare Team!
FEEDBACK
email us with questions or content ideas for The Link.
To access previous editions click here
REGISTER FOR A LIVE WEB SEMINAR

Increasing Sales with
LinkShare Pay-Per-Call
An Overview for Advertisers
This web seminar will be held:
Tuesday, August 3rd at 2:00pm EST

To register, click here.

EVENTS
LinkShare Symposium East 2010 Recap
This year's Symposium East brought over 500 Advertisers and Publishers together at New York's Chelsea Piers to put their networking skills to the test, and to celebrate the best and brightest stars of online performance marketing. A combination of learning and deal making, LinkShare Symposium East 2010 provided Advertisers and Publishers with incredible opportunities to discover Fresh Ideas and New Relationships. There were some significant changes to this year's event that had attendees talking and many attendees remarked throughout the event that this was the best Symposium ever! Read the full recap at www.linkshare.com/symposium

LinkShare 2010 Golden Link Awards
The 8th Annual LinkShare Golden Link Awards were held during the LinkShare Symposium East luncheon in New York City on july 22, 2010. The Golden Link Awards ceremony brought together more than 400 Advertisers, Publishers, OPMs and Agencies to celebrate great industry leaders and innovators.
Take a moment to review the list of nominees and winners and learn more about some of the best and brightest stars in the LinkShare Network. www.linkshare.com/goldenlinkawards