The Link

Inside This Issue:

Publisher Spotlight: An intro to some UK Publishers
Product Update: Platform Enhancements Released 14 July
LinkShare University: Web Seminars
Best Practices: Maintaining Current Promotions and Site Audits
Summer Networking: Get links!

If you have any questions, please feel free to email us: thelinkuk@linkshare.com

PUBLISHER SPOTLIGHT
A useful introduction to some of the Publishers in the LinkShare UK network

Forging new partnerships is essential to the growth of your affiliate program. This month we feature six great publishers in the UK network. Click here to learn more about these publishers...

PRODUCT UPDATE
Platform Enhancements Released 14 July
Would you like to be able to do more in depth profitability analysis right down to the SKU level? How about allowing your affiliates access to tools that make their link-building process more efficient? This month there have been a number of enhancements to the LinkShare platform that have resulted in some changes and new features that you should be aware of.
Read more...

BEST PRACTICES
Maintaining Current Promotions and Site Audits
From time to time, it is a good idea to go through your creative materials to ensure they are relevant and current for all publishers. Updating your Create Links page with new and notable promotions can help your program stand out to publishers. An up to date text and banner link inventory is another way to highlight the promotions you are currently running, as well as to ensure consistency across publishers. To ensure creative is up to date on publisher sites, is to worth running through your top set of publishers periodically to review your placements on their sites.
Read more...

SUMMER NETWORKING
Industry Networking Events, Get Involved!
Over the next few months the LinkShare team will be attending a number of industry networking events scheduled over the Summer. Details to register for these events are to be found below or feel free to let us know that you are attending at advertiserhelpuk@linkshare.com and we can be sure to meet up:

29th July 2009 - All Network Pub Meet - London
4th August 2009 - A4U Roadshow - Manchester
5th August 2009 - A4U Roadshow - Edinburgh

Please note that all these events are free to attend but you do need to register!

INDUSTRY EVENTS

Pre-Christmas Dealmaker
September 2009, TBC
London, UK

ad:tech London
22-23 September 2009
London, UK

a4u expo
13-14 October 2009
London, UK

PUBLISHER COMMUNICATIONS
Please tell us about all your latest offers, promotions, codes and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.

LINKSHARE'S BLOG

Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!

Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog

ADVERTISER RESOURCES
Merchant Resource Centre
http://www.linkshare.com/resource
center/index.shtml

FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

LINKSHARE UNIVERSITY
RECORDED WEB SEMINARS
We also have a selection of recorded seminars for you to refresh your knowledge on catch up on previous subjects. We realise that our live seminars might not be at a convenient time for all of our Advertsiers. That's why we have recorded them and posted them here, to watch at your convenience.

You can find links to these on the website here:
How to Run A Publisher-Friendly Program (sponsored by Allegiance Marketing) - In this web seminar you will hear tips from a top Publisher, regarding how to give your Publishers what they need to drive traffic to your site and generate sales. View Here
SEO for Advertisers - Learn about SEO best practices, including ideas that may help you increase your search traffic. View Here
Jumpstart Sales with Product Reviews - Learn how product reviews can help you achieve your online goals. View Here
Compliance Trends and Typosquatting Solutions - Learn how your brand is protected in the LinkShare Network. Plus learn how typosquatters could be costing you lost sales and how Citizenhawk can help. View Here

TIP OF THE MONTH
Understanding Manual / Unassigned Links
Publishers use and manage the links you provide to them in a variety of ways to suit the needs of their sites. Running link type reports is the first step in setting you on your way to a better understanding of your links and how they are being used.
Read more...