TIP OF THE MONTH | JULY 2008
By Linet M. Holder & Lisa Hass, LinkShare Corporation


Premium Partner

Did you know? At LinkShare, we take a great deal of pride in bringing together the finest advertisers with the most effective publishers.

One of our main responsibilities to you is to help you understand what makes some pay-for-performance relationships in our network perform better than others. To do that, we are always gathering information from both advertisers and publishers about what they seek from each other.

We surveyed hundreds of our top publishers to find out the characteristics of their best advertiser partners. In addition, we asked our Publisher Advisory Board to help distill that information into specific criteria for identifying the advertisers that publishers most prefer to work with.

We surveyed hundreds of our top publishers to find out the characteristics of their best advertiser partners. In addition, we asked our Publisher Advisory Board to help distill that information into specific criteria for identifying the advertisers that publishers most prefer to work with.

Premium advertiser programs will be denoted by a red star symbol   throughout the publisher interface and Deal Dispatcher Newsletter.

 LinkShare Premium Partner advertisers have satisfied the following criteria:

• Resolve 100% of transaction inquiries within 10 business days
• Prompt authorization of publisher payments so publishers are paid at the end of the following month (Average days payment of 35 days)
• Provide at least seven return days per offer (does not apply to pay-per-click programs)
• Valid and complete contact information in profile
• Are in active and in good standing with LinkShare

• The Publisher Newsletter with a red star next to their company name
• Advertisers can use a special Premium Partner logo in communications to Publishers
• Premium Partner Advertisers Category listing in the Programs section of the Publisher Dashboard