The Link

JULY 2008

Last month's Symposium was a great success! Thanks to all of our event sponsors and to our partners who came out to meet us face-to-face in New York City! In this edition of the Link you can read a full event wrap up of LinkShare Symposium 2008. In the Product Update section, learn more about the new creative type Easy Links - a great solution for partnerships with niche content sites and long-tail publishers. Then read our Best Practices article on how to create an effective marketing sell sheet. Also, learn how LinkShare's Link Locator Direct technology can help your publisher partners find the links they need to drive sales for you. Check out the UK Corner for a case study on Boden, which explains how Boden used their affiliate channel to bring in new customers. And as always, be sure to take a look at our Publisher Spotlight and New and Notable Publishers sections to find out about some exciting publishers in the LinkShare Network!

If you have any questions, please feel free to email us: thelink@linkshare.com

PRODUCT UPDATE
HAVE YOU HEARD ABOUT EASY LINKS?
LinkShare is currently testing a Pilot version of a new creative type called Easy Links. Easy Links are contextual product ads that utilize your Merchandiser file. All a publisher needs to do is copy the code onto their page… Read more

BEST PRACTICES
Creating an Effective Marketing Sell Sheet
A great way to motivate and activate your non-sales generating publishers is to provide them with a sell sheet about your program. It will stir up interest, and will provide your non-active publishers with the details they need to promote your brand effectively.… Read more

Link Locator Direct II

We know you want your publisher partners to find the useful links you provide them! Link Locator was developed to ensure that these valuable sales tools are even more accessible… Read more

LINKSHARE SYMPOSIUM 2008 EVENT WRAP UP

“The best Symposium ever!” That was the phrase often overheard at LinkShare Symposium 2008 which brought together over 650 managers and executives from the world’s leading and emerging e-commerce companies… Read more

TIP OF THE MONTH

Premium Partner By Linet M. Holder & Lisa Hass
At LinkShare, we take a great deal of pride in bringing together the finest advertisers with the most effective publishers. We surveyed hundreds of our top publishers to find out the characteristics of their best advertiser partners… Find out more

PUBLISHER SPOTLIGHTS | JULY 2008

Bond Rewards
BondRewards inspires Americans to save for the future without sacrificing what they love — shopping! Read more

Fuel Links
Your customers are clamoring for lower gas prices. With the help of FuelLinks, increase participation in your existing loyalty card program by offering them free gas…Read more

NEW AND NOTABLE PUBLISHERS | JULY 2008

PUBLISHER	CONTACT	DESCRIPTION
Coupon Share www.couponshare.com	Jason Husman jasonhusman@hotmail.com	For nearly five years, CouponShare.com has been helping consumers find savings for all of the major online brands…More
CheapStingyBargains.com CheapStingyBargains.com	Mike Glozman csbaff@yahoo.com	CheapStingyBargains.com is dedicated to brining their customers the best deals in town. Specializing in coupons, …More

ADVERTISER RESOURCES
INTERFACE TRAINING
LinkShare holds Interface Training every Wed from 3:00 - 4:30p.m. ET.

DEAL DISPATCHER
The September Deal Dispatcher promotions are due August 15.

INDUSTRY EVENTS
Affiliate Summit East
When: August 10 -12, 2008
Where: Boston, MA
Website: www.affiliatesummit.com/

Shop.org Annual Summit
When: September 15 -17, 2008
Where: Las Vegas, NV
Website: www.shop.org/summit08

Ad:Tech UK
When: September 24 - 25, 2008
Where: Olympia, London
Website: www.ad-tech.com/london/adtech_london.aspx

FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

Missed an issue of The Link? Click here to visit our archive and read articles from previous issues.

uk corner

CASE STUDY ON BODEN
Boden discusses how they felt LinkShare “fit like a glove” when expanding their UK Affiliate Program. Learn more

JOIN THE UK NETWORK
The LinkShare UK network offers you the opportunity to expand your business to the growing UK market. Learn more