PRODUCT UPDATE | JULY 2008
 Link Locator Direct II PROGRAM SUMMARY We know you want your publisher partners to find the useful links you provide them! Link Locator was developed to ensure that these valuable sales tools are even more accessible, by encouraging advertisers throughout the LinkShare NetworkTM to create image categories and populate them with current, relevant links. How is this helpful to your publisher partners? For example, if publishers are looking for current "free shipping" offers, all they need to do is look within that category instead of searching your entire inventory of links. Now with the new Link Locator Direct II, you can create whatever categories you think best describe your inventory. This will both save time and ensure that publishers will locate the links they need to drive sales to you. "DIRECT" FEATURES Link Locator Direct II is a web-services feature that enables advertisers to more widely distribute Link Locator categorized creative to all your LinkShare publisher partners through XML data feeds. There are various feeds that are available as part of this web service. These feeds are listed below:
"DIRECT" BENEFITS
Acquire and Retain Key Publisher Partners Publishers will seek to join advertiser partners that provide the best tools to drive sales. Participation in Link Locator Direct II will allow you to acquire and retain many types of publishers such as innovative tech savvy businesses, deal and promotion sites, and any other publisher that can incorporate XML data feeds into its site. Drive More Sales Link Locator Direct II enables publishers to innovate their business models and drive more sales for their advertiser partners through an efficient link distribution system. Experience Higher Conversion Rates Past performance tells us conversion rates for promotional links such as coupons and free shipping are significantly higher than those for other creative. The Link Locator Direct II feed allows advertisers to offer publishers and end-users the links they want. Enhance Brand and Customer Satisfaction If you have ever managed promotional creative, you realize that consumer offers can change daily. Until now, there was no efficient way to distribute new creative and ensure that your publisher partners would update expired consumer offers. By downloading the Link Locator Direct II feed daily, your publishers will have direct access to the most current Link Locator-categorized links. This feature will reduce the possibility that consumers see expired offers and consequently, enhances your brand and ensures that your creative meets your consumers' expectations. Save Time Reduce the time it takes to promote new and updated links to your publisher. By categorizing your creative in your Link Locator categories, your links are automatically distributed to all of your approved publishers. PROGRAM SUMMARY We know you want your publisher partners to find the useful links you provide them! Link Locator was developed to ensure that these valuable sales tools are even more accessible, by encouraging advertisers throughout the LinkShare NetworkTM to create image categories and populate them with current, relevant links. Publishers also save time in locating and incorporating links. Instead of copying the LinkShare tracking code for each link within advertiser’s Links sections, publishers can download XML feeds that contain all the Link Locator links for their advertiser partners. Reduce Costs By saving time on the tasks associated with frequent creative changes you can reduce operational costs. Take Advantage of a Free Feature from LinkShare LinkShare continues to innovate and provide its valued partners with the tools to be successful. This feature is free of charge to both advertisers and publishers. HOW TO PARTICIPATE (1) Create a new standard link category
For further information on LinkLocator Direct II, see the LinkLocator Direct II Implementation Guidelines. |
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