PRODUCT UPDATE | JULY 2008



Have you heard about Easy Links?

LinkShare is currently testing a Pilot version of a new creative type called Easy Links.

Easy Links are contextual product ads that utilize your Merchandiser file. All a publisher needs to do is copy the codeonto their page. Once they have done that, we will “crawl” the page and identify keywords associated with that page. LinkShare then queries your Merchandiser file on the back end using these keywords. We then use Uses LinkShare’s unique knowledge about Merchandiser conversion rates to display products both relevant to the page, and with a relatively high chance of conversion based on past performance.

During Pilot testing we are only offering one size – a 160x600 skyscraper. You will find an example of the Pilot design below. Also, once you are enabled for Easy Links they will only appear in the Traditional Publisher Interface.

Easy Links are a great way to give your publishers a simple, set-it-and-forget-it way to promote your products. Easy Links are also a great solution for partnerships with niche content sites and long-tail publishers.

The full release is coming later this summer, with these enhancements: Product and Price in the Ad Unit
  • 8 IAB sizes
  • HTML color customization for the Publishers
  • Link, border, product text
  • Match the look / feel of their site

There is no additional work on your end needed to get enabled. All you need to do is tell LinkShare that you are interested and we can flip the switch.

We recommend testing our Easy Links with a set of your inactive publishers before the full release, later this summer.

Thanks for your partnership,

Ian Rosenwach
Product Manager

 

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