IN THIS ISSUE .
• Please explain: Advertiser Dashboard Training
• Best Practices Promote your Offers Effectively
• Best Practices Offer Calendar
• Tip of the month: Keep up to date
• Bento Box: NEW Tool for Publishers - Bookmarklet for Tumblr
• Publisher Spotlights: Twenga, Look.co.uk , SmartGeezer.co.uk
A useful introduction to some of the Publishers in the LinkShare UK network
 Forging new partnerships is essential to the growth of your affiliate program. This month we feature some great publishers in the UK network. Click here to learn more about these publishers
Advertiser Dashboard Training
Live Advertiser Dashboard training sessions take place regularly. You can join one of these sessions anytime that you want to refresh your knowledge of the NEW Advertiser Dashboard. Advertiser Help run these sessions online with telephone access so you can ask any questions.
The next sessions are taking place on:
Thursday 20th January 10.00 - 11.30
Tuesday 25th January 16.00 - 17.30
Thursday 3rd February 10.00 - 11.30
Tuesday 8th February 16.00 - 17.30
Please contact AdvertiserHelpUK for details on joining the training sessions.
Promote your Offers Effectively
 PLANNING
Now that the excitement from Christmas and New Year's has come and gone, it's time to start looking ahead and planning for the upcoming Q1 holidays. Therefore, you should start to brainstorm strategies for new and exciting Valentine's Day or London Fashion Week promotions to offer consumers.
COMMUNICATION
Once you have a promotional calendar in place, make sure you develop creative that clearly conveys your holiday message and discount opportunities. Send out a newsletter to Publishers informing them of your promotions, and include creative they can add to their sites. Keep in mind that you need to give them enough time to promote your offers, so don't wait until the last minute.
DEAL DISPATCHER
Don’t forget to submit any offers that you create to Deal Dispatcher so that we can promote them to ALL publishers. To submit your offer to Deal Dispatcher please login to the Advertiser Dashboard and under the "MESSAGING" tab select "DEAL DISPATCHER" which will take you to the submission page.
There's a lot of potential to start the year off on the right foot so use your internal resources and make it happen. Remember that you can always reach out to your LinkShare Account Manager should you need any advice.
Additionally, remember to check out our Publisher Spotlight section for some great Top Tier Publishers to partner with in 2011!
Offer Calendar
The beginning of the year is a great time to really make full use of the Offer Calendar in the Linkshare Advertiser Dashboard. Just click on "Offers" from the main menu and then select "Calendar". Here are some things to keep in mind as you explore your Offer Calendar:
• Different types of offers will be designated with an icon. For example your baseline offer is designated by a red flag. Special offers by a gold star.
• Click on the title of any offer to see all the details about that offer including start date, end date and the status of the offer.
• Right above the calendar you can switch to a different year or between views by clicking "Active", "Upcoming"; "Hidden"; "On Hold"; and "Expired".
Who were you star Publishers in Q4? Now is a great time to setup some new offers to keep the holiday momentum going! Login and take a look at your Offer Calendar now.
Keep up to date
For those of you on Twitter this is a quick reminder to follow us for the latest updates about LinkShare products, services and other news. Follow us today at http://twitter.com/linkshareblog. Also check out the LinkShare Blog at http://www.linkshare.com/blog.
NEW Tool for Publishers - Bookmarklet for Tumblr
 Tumblr is a rapidly growing micro-blogging platform. Publishers use Tumblr to share text, photos, audio, pictures, video on a customized site. Learn more about their service on their about page
The Tumblr bookmarklet in the LinkShare Bento Box, called TumblrShop, empowers Publishers to easily promote products they like on their Tumblog and earn commission doing so. Here's how to use TumblrShop:
1. Go to this TumblrShop bookmarklet page in the LinkShare Bento Box
2. Input your token and click-and-drag the "TumblrShop" link to your browser bookmarks bar. You'll only have to do this once.
3. Navigate to an Advertiser page you want to Tumblog about and click the "TumblrGen" link
4. A page will pop up where you can specify a caption, choose a product image, and input a U1 value.
5. Enter your Tumblr login information and post!
You can post immediately or save as a draft to post later. If you're not signed up to Tumblr yet register at this link.
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ADVERTISER RESOURCES |
INTERFACE TRAINING
Live Merchant Interface Training Sessions take place regularly throughout the month:
• Thu. 20 Jan. 10.00 - 11.30
• Tue. 25 Jan. 16.00 - 17.30
• Thu. 3 Feb. 10.00 - 11.30
• Tue. 8 Feb. 16.00 - 17.30
Please contact AdvertiserHelpUK for details on joining the training sessions.
CREATIVE SERVICES
Be seen by consumers!
How are you promoting your product range for Christmas?
If you need fresh new materials to share with your affiliate partners,
LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!
EVENTS
Symposium West
20th January, 2011
San Francisco
OA&A at TFM&A
1st – 2nd March, 2011
Earls Court, London
Stand 412
Symposium UK
6th April, 2011
London
SAVE THE DATE
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LINKSHARE'S BLOG
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Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.
This is a great way to highlight your offers to publishers as well as to forge new partnerships. |
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Trends in Affiliate Marketing and Consumer Spending
Voucher codes the answer to VAT increase - The Telegraph 07/01/11
BRITONS are scouring the internet for discount vouchers in an attempt to beat the VAT increase, with searches for online voucher codes nearly tripling in the last month. Search engine Twenga said that the number of searches for the codes, which can offer large discounts on high street stores, rose 180 per cent last month, with the number expecting to increase.
Read more...
Christmas shoppers spent £2.8bn online - Internet Retailing 07/01/11
UK shoppers spent £2.8bn online over Christmas, with 44% of those who bought spending more than they did last year, according to new research. In all, says the study commissioned by Tealeaf, some 44% of Britain's online adult population shopped online over the course of the festive season. For 58%, convenience was a key factor, while 52% said it reduced stress and the same number cited cheaper prices. Read more...
Business outlook positive for UK digital marketers in 2011 - Guest comment by Liane Dietrich for Netimperative 06/01/11
As technology improves, budgets tighten and costs rise, how will digital marketing fare in this new 'age of austerity'? Liane Dietrich, MD, LinkShare UK, takes a look at the key trends all digital marketers should plan ahead for in 2011. Read more...
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