Inside This Issue:
• Tip of the Month: New Year Makeover
• Best Practices: How to Create a Wicked Work Plan
• Product Update: New Voucher API
• Services Update: Last chance to save 25% on Creative Services
• Publisher Spotlights: Shop Pulse, Fatcheese
• Events: LinkShare Symposium West 2010: The Mobile Commerce Juggernaut
If you have any questions, please feel free to email us: thelink@linkshare.com
A useful introduction to some of the Publishers in the LinkShare UK network
Forging new partnerships is essential to the growth of your affiliate program. This month we feature two great publishers in the UK network. Click here to learn more about these publishers...
New Year Make-Over
While you might think that the first quarter is a time when sales activity slows down - this is actually not the case. The first quarter is your chance to keep the momentum from the holidays going! One of the most important things you can do to successfully sustain these gains is to focus on Publisher retention. Read on for ideas and plans that will help engage your Publishers and keep sales going in the right direction!
How to Create a Wicked Work Plan
Performance marketing has lots of moving parts. You may have hundreds of Publishers, new and expiring consumer promotions to keep track of, private offers, creative materials, technology developments and repairs, and on and on. One great way to keep track of everything is with a Work Plan. A Work Plan is an Excel spreadsheet which tracks current, ongoing, and completed tasks in an easy-to-read format. In this article you can see the steps that go into making a work plan and start thinking about how you can create one for yourself. Read more...
LinkShare Symposium West 2010
 A team from the UK network will be attending Symposium West next week and our Network Development Manager, Darren Newmark, will be reporting back next month with any highlights and takeaways from the event. There will be many trendsetting sessions looking at Opportunities in Affiliate Marketing. We are particularly interested in hearing about this session:
The Mobile Commerce Juggernaut: Are You Ready For The Next Revolution in Online Retail?
After a slow start there are signs that Mobile Commerce is poised for explosive growth in the US. eMarketer forecasts that advertisers will spend $3.3 billion on mobile advertising in 2013, up from $760 million in 2009. As Advertisers and Publishers test the Mobile Commerce waters and as 3G smart phone adoption becomes ubiquitous, shoppers are becoming savvier and more comfortable ordering anything and everything from their handheld device. Those who get their mobile strategy in place first stand to win the battle for customers. In this lively discussion hear from Mobile Commerce experts and early adopters (Advertisers and Publishers) and find out how you can ride this colossal revenue wave that's about to hit the shores! Bring your questions! For more information on Symposium West 2010, click here.
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INDUSTRY EVENTS
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ADVERTISER RESOURCES |
INTERFACE TRAINING
Merchant Interface Training Sessions take place once a week:
• Mon. 25 Jan. 14.00-15.00
• Wed. 3 Feb. 16.30-17.30
• Mon. 8 Feb. 14.00-15.00
• Wed. 17 Feb. 16.30-17.30
• Mon. 22 Feb. 14.00-15.00
Contact AdvertiserHelpUK for details on joining.
CREATIVE SERVICES
Take advantage of our January Sale with 25% off creative services!
Clear and compelling creative is one of the most important elements of any winning Affiliate Marketing program. LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs.
LINKSHARE'S BLOG
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Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.
This is a great way to highlight your offers to publishers as well as to forge new partnerships.
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