UK CORNER | JANUARY 2009 |
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UK Sales - Bigger and earlier than ever before!> by Juliane Sikora
Boxing Day in the UK is December 26th, and is named such as aristocracy would (probably have their staff) box up all the extra food and presents from Christmas to give them to the less fortunate. In recent years, it seems that these days it could be named after all of the boxing and shipping of high volumes online purchases!
Traditionally in the UK, the January sales kicked off on Boxing Day, and markdowns of up to 50% were not unusual. However, this year looks like an exceptional year for sale promotions.
In an effort to maximise Christmas revenue in a dull economic climate, a number of retailers brought their sale promotions forward to start as early as mid December 2008. Some of the biggest fashion and gift retailers in the UK were already offering up to 50% off before Christmas, driving great volume for the holiday period.
But this means that for the onset of the January sale period, markdowns have increased even further since 26th December. To help keep the sale momentum going some retailers are now offering up to 75% off!
Click here to see an up-to-date list of some examples of the great offers from LinkShare’s UK advertisers in their January Sales.
Finally we’d like to thank all our UK partners in making 2008 a great year, and we wish everyone a prosperous 2009.
Cheers! The LinkShare UK Team
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JOIN THE LINKSHARE UK NETWORK
LinkShare's client service is unique to the UK market and our UK partners are able to benefit from our global affiliate relationships, leading advertiser and publisher tools and the international experience the UK team offers.
Launched in August 2006, the LinkShare UK Network has already earned over 50 new customer partnerships. Leading retail advertisers who chose LinkShare UK include established UK retailers such as luxury online fashion retailer Net-A-Porter, global fashion and home furnishing brand Laura Ashley, one of the world’s largest quality jewellers Goldsmiths, the international clothing brand Uniqlo, the iconic global fashion brand Kurt Geiger and popular fashion retailers Boden and Kew. Also recognizing the strength and opportunity offered by LinkShare UK are travel advertisers British Airways, Radisson Edwardian, Kayak and Mr. and Mrs. Smith.
Kevin Kozinchik, Sales Director of LinkShare UK comments, "I am delighted to see that our quarter one results continue to demonstrate the progress LinkShare is making in the UK, building on the 40 new customers we announced at the end of our first year."
Take a look at how these publishers in the LinkShare UK Network are driving sales for a variety of advertisers:
www.asperity.co.uk
www.myvouchercodes.co.uk
www.econversions.co.uk
www.airmiles.co.uk
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Business Related Considerations
All you need to have is the ability to:
- Transact in British Pounds
- Ship to (or from within) the UK
If you are a U.S. advertiser interested in joining the LinkShare UK Network contact:
Kevin Kozinchik Director of European Sales
LinkShare Ltd
130 Shaftesbury Avenue
London W1D 5EU
Tel: +44 (0)20 7031 0955
Mobile: +44 (0)77 2661 8214
Fax: +44 (0)20 7031 0957
E-mail: kkozinchik@linkshare.com
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