If you have any questions, please feel free to email us: thelinkuk@linkshare.com
How to Continue Christmas Success into the New Year
Christmas is over and the new year is well under way. Continue your Christmas succes in the new year by following the tips outlined in this article for goal setting, affiliate communication and program management. Set goals for 2009 and track campaign growth with LinkShare reporting tools. Communicate directly with your affiliates via newsletters, and surveys, as well as via personal email or phone for your top affiliates. Manage your program more effectively by keeping your touchpoints and creative materials consistent and up to date - when you send out a newsletter, update your Create Links page to reflect new promotions and incentives. Read full article
Real-Time Reporting Web Service
To start off the new year, we have released two new tools that will continue to help facilitate effective partnerships between LinkShare advertisers and publishers: Real-Time Reporting Web Service and Link LookUp WordPress plug-in. The Real-Time Reporting Web Service was created in response to a request from some of the more technically savvy publishers, and gives publishers a near real-time directional snapshot of their clicks, impressions and estimated commissions. All that is required on your part to take advantage of this free upgrade is a simple pixel-based installation. The Link LookUp WordPress plug-in facilitates product-specific deep linking by allowing WordPress users to take any URL from an advertiser's site and convert it into a tracking link. The plug-in also allows publishers who use WordPress to search for individual product links from within an advertiser's product feed. To work with publishers who use this plug-in, you'll need to enable individual product links and have a product feed available. Read full article
LinkShare Symposium West 2009
San Francisco, California | January 21-22, 2009
| A team from the UK network will be attending Symposium West this week, 21st and 22nd January in San Francisco.
We're looking forward to the event, some highlights of which will be the results of the new LinkShare e-commerce online consumer |
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| study with Penn, Schoen & Berland as well as hearing Bill Tancer on the implications of the economic environment on affiliate marketing. The team will provide feedback next month on insights that are of interest to UK advertisers. For complete event details, click here. |
How To Prepare for Changes to Your Website
Upgrading and updating your website can be a very positive move for your program. If you're planning to update your website this year, we can help you ensure that your affiliate program stays up and running smoothly. Please be sure to inform your account manager of any changes to your site at least two weeks in advance of making any changes to your site. Some things to consider in terms of how changes to your website may affect your affiliate program include your landing pages, changes to the syntax of your URL, tracking transactions, and product database changes. It is to your advantage to make sure that your affiliate program continues to operate seamlessly while any changes are happening behind the scenes, as a seamless transition ensures that your revenue keeps coming in and your publishers stay happy - a win-win situation for all involved! Read full article
| JANUARY 2009
Camera Price Buster
Camera Price Buster is a free to use site for specialist price comparison of UK camera gear...Read more
Pigsback
Pigsback is a trusted online community which rewards and entertains consumers in their interaction with brands...
Read more
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ADVERTISER RESOURCES
Merchant Resource Centre
http://www.linkshare.com/resource
center/index.shtml
LINKSHARE'S BLOG
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Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!
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Green Merchant Category
LinkShare is planning to re-launch the Green Merchant Program in January 2009. This is a list of eco-friendly advertisers that put efforts towards helping to save the environment by promoting green products in their ad creative. Please supply links and creative banners in the interface if you would like to participate. If you have any questions, please contact your account manager.
Deal Dispatcher
The March Deal Dispatcher promotions are due February 15.
INDUSTRY EVENTS
LinkShare
Symposium West 2009
When: January 21 - 22, 2009
Where: San Francisco, CA
Website: www.linkshare.co.uk/events/
symposium_west_2009
Technology for Marketing & Advertising
When: February 24 - 25, 2009
Where: Earls Court, London, UK
Website: www.t-f-m.co.uk
FEEDBACK
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