Tip of the Month | JANUARY 2009

How To Prepare for Changes to Your Website
by Leslie Pazan

However, making website changes without informing LinkShare first can cause interruptions in tracking and/or reporting. To ensure a smooth transition during any planned updates and/or changes, you must notify your LinkShare Representative at least 2 weeks in advance.


These website changes can include:
  • Default Landing Page/Homepage (DLP) Change
  • Server Change
  • URL syntax change
  • Image Server/Hosting
  • Platform Change/Upgrade
LinkShare will need to account for:
  • Transaction tracking
  • LSTrans (or other method transaction reporting)
  • Merchandiser Feed or Product Database changes
  • Landing Pages for all links
  • IP Address change
For all of the above changes, LinkShare will need to assign a technical resource, and then set up a meeting to discuss and decide next steps. If the updates to your site qualify as a re-launch, LinkShare will make any necessary changes on our backend and do a full round of testing. It is preferred that this testing be completed in test environment so that we can be assured that no tracking/reporting is lost when the modifications go live on your site.

LinkShare technology fees will apply if reprogramming is necessary, however the amount charged will depend on the intensity of the work involved. Please note that a full re-launch without two weeks advanced written notice will be billed at a higher rate because we will need to pull in emergency tech resources. Please be cognizant of timing, and make sure to contact your LinkShare Representative at least two weeks before any changes are made to your site.

If you have any questions about re-launch or website changes, please contact your LinkShare Representative.


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