JANUARY 2008
Welcome to the January issue of The Link! Space at LinkShare Summit
2008, the gathering place for performance marketing's most influential
players, is filling up fast! Don't be left out! Sign
up now! Plus, in this issue we focus on various ways
to get your publisher program ready for the new year, including
a best practices article on Updating
Your Creative Inventory in 2008, an in-depth description of
our new link type, Flex Links,
as well as three new potential publisher partnerships for 2008
in our Publisher Spotlight and Publisher
Snapshot articles.
If you have any questions, please feel free to email us: merchantnewsletter@linkshare.com
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| LINKSHARE
SUMMIT 2008 | THE VOICE OF THE MARKET |
San
Francisco, California | January 30 - 31, 2008
Space Is Selling Out! Don't miss this chance to jump-start your 2008 initiatives with over 300 online marketing leaders at our 5th annual LinkShare Summit! The event will be hosted January 30-31, 2008 at the Hotel Nikko in San Francisco. Be first to learn the results of our LinkShare e-commerce shopping study with Jupiter Research, as well as hear compelling and visionary speakers who will give you a leg up in thinking about how to maximize your affiliate, search, lead generation and other online media. Don't miss this must-attend West Coast gathering of performance marketing's most influential players. For complete event details, click here.
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| BEST
PRACTICES | CREATIVE INVENTORY UPDATES FOR
2008 |
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Jodi
Reiger on
the New York services team, covers best practices for creative
updates.
What’s your New Year’s Resolution? Why not resolve to start the new
year with fresh, updated creative for your program?
Run a Link Type report to see which creative was your best performing of the
Holiday season. Was it a Holiday logo? A Clearance banner? A great promotion?
Keep track of which creative messages are best converting and update
these for the new year! More. |
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| PRODUCT
SPOTLIGHT | FLEX
LINKS |
Ian
Rosenwach, Product Manager, provides an overview of LinkShare's newest
link type.
LinkShare now offers you the capability to post a video, widget, flash, or any other kind of clickable object using our new ad format, Flex Links. Flex Links convert your links embedded in virtually any kind of object into tracking links for your publishers. This allows the Web’s most popular advertising content to serve not only as a great sales tool, but also as an opportunity for publishers to provide valuable content to their users. Please click
here.
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| PUBLISHER
SPOTLIGHT | JANUARY
2008 |
Market
America, is the Internet, powered by people. They provide an online shopping service but add the power of people, where each customer has a contact or guide on the Internet. Marketamerica.com provides everything in one place: search engines, news, weather, entertainment, hobbies, interests, email and a universal shopping cart – making it the most convenient site on the Internet to find what you want or need. To read more about
Market America, please click
here.
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| PUBLISHER
SNAPSHOTS | JANUARY
2008 |
| Publisher |
Contact Information |
Description |
| Ultimate Coupons |
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UltimateCoupons.com helps shoppers find great deals online. More |
| RedTagDeals.com |
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RedTagDeals.com
is a one-stop source for online coupons from over 3,500
stores. More |
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LINKSHARE SUMMIT 2008 BEST
PRACTICES
PRODUCT SPOTLIGHT
PUBLISHER SPOTLIGHT
PUBLISHER SNAPSHOT
INDUSTRY EVENTS
MERCHANT RESOURCES
THE LINK ARCHIVES |
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We
appreciate your feedback about The Link. Feel
free to email
us with questions or article suggestions.
Missed an issue of The Link? Click
here to visit our archive and read
articles from previous issues. |
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INTERFACE TRAINING
LinkShare holds Interface Training every Wednesday from 3:00 p.m. - 4:30 p.m. ET. Reach out to your primary LinkShare contact for more information.
DEAL DISPATCHER
The Deal Dispatcher is your opportunity to reach out to new and existing publishers with coupons, sales, and new product launch information. Reach out to your primary LinkShare contact for more information.
The Deal Dispatcher is emailed to publishers
once per month. The February Deal Dispatcher
promotions are due January 15. The focus
of the February Deal Dispatcher will be Valentine's
Day.
To submit your monthly promotions, go to the Merchant Interface under the “Mail Communications” section.
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LinkShare
Summit 2008