LinkShare UK
Industry Events
Tip of the Month
Publisher Spotlights
Inside This Issue:

Events: LinkShare Symposium UK
Tip of the Month: Sending Newsletters Through LinkShare's Interface
Best Practices: Using SKU-Based Offers to Optimise Your Program
Product Update: Deep Link Controls
Publisher Spotlights: PriceCuts, StayLookingYoung.co.uk, VoucherCodes.com


EVENTS
LinkShare Symposium UK - 20th April 2010
LinkShare Symposium UK will combine industry thought-leadership through expert speakers and seminars alongside our DealMaker trade show which provides the opportunity to form winning and profitable partnerships face-to-face during the afternoon session.

Register Now
You should have received your invitation via email, but you can also register from here, if you are on the list. If you have any trouble registering please contact us.

LinkShare Sponsors Do Better!!
• On average, sponsors outperform the LinkShare network by more than 20% year over year.
• 100% of sponsors surveyed would sponsor future LinkShare events.
• 88% would recommend sponsorship to other advertisers, publishers, and/or partners.
30% off DealMaker tables until 10th March
More info

Email ukevents@linkshare.com if you are interested in signing up to have your own DealMaker Table or in getting more involved with other Sponsorship Opportunities.

PUBLISHER SPOTLIGHTS
A useful introduction to some of the Publishers in the LinkShare UK network

Forging new partnerships is essential to the growth of your affiliate program. This month we feature three great publishers in the UK network. Click here to learn more about these publishers...




TIP OF THE MONTH
Sending Newsletters Through LinkShare's Interface
Communication is a key part of any successful affiliate program. Did you know that you can quickly and easily communicate with any and all of your partners through the LinkShare interface with just a few clicks? You can even segment your publishers in order to target specific groups with relevant information. Read on to learn more about sending newsletters through the LinkShare interface...


BEST PRACTICES
Using SKU-Based Offers to Optimise Your Program
Steve Manes and Sharon Uselman
Are you looking for a good way to boost sales of specific stock? Do you want to give publishers higher commissions on products that have higher margins? Or maybe you'd like to test out a new product at a lower commission rate than your normal baseline offer? These are just some of the ways that you can optimise your affiliate program with a SKU-based offer. SKU-based offers are an effective way to motivate publishers to promote certain products. Read on to learn how to set up a SKU-based offer for your program...



ADVERTISER RESOURCES
INTERFACE TRAINING
Merchant Interface Training Sessions take place once a week:
• Thu. 4 Mar. 16.30-18.00
• Mon. 8 Mar. 10.30-12.00
• Thu. 18 Mar. 16.30-18.00
• Mon. 22 Mar. 10.30-12.00

Contact AdvertiserHelpUK for details on joining the training.






CREATIVE SERVICES
Be seen by consumers this Spring!
With lots of reasons to shop in the upcoming season, now is the time to think about what fresh new materials you'd like to share with your affiliate partners. LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!


LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!

Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog


Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.



PRODUCT UPDATE
Deep Link Controls

Deep Linking refers to publishers manually creating links to "deep pages" on your site, i.e. pages beyond the home page. Deep linking helps publishers to drive their traffic to the most targeted page, as relevant to the link that the consumer is clicking, therefore increasing the likelihood of conversion…Read on to learn how to be sure that your publishers have access to your deep links...



FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

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