FEBRUARY 2009

Welcome to the February issue of The Link! If you weren't at LinkShare Symposium West 2009, be sure to catch the action in our Event Wrap Up. The Product Update will provide you with details on an upcoming release that will make it easier for your publishers to deep link to your site. Read our Tip of the Month to learn how to manage and maintain your Publisher Approval Queue. We also provide you with advice from our experts. In our Best Practices article, we explain How to Run a Successful Recruitment Campaign. Please see the Publisher Spotlight, as well as our New and Notable Publishers, for some interesting Publishers that you may want to recruit into your program.

If you have any questions, please feel free to email us: thelink@linkshare.com


BEST PRACTICES
Back to Basics: How to Run a Successful Recruitment Campaign
As you're ramping up in the new-year, many of you are focusing on publisher acquisition as a 2009 goal. This is a great time to implement a recruitment campaign; however, it is important to target publishers that will fit your program. Remember that it's quality over quantity! While having a large number of publishers in your program may feel like an accomplishment, the more accurate metrics include orders, sales, and conversion… Read more


PRODUCT UPDATE
Getting Enabled for Deep Links
In March we will release a new feature in the Publisher Dashboard that will make it quick and easy for your Publishers to create "deep links" to any page on your site. The new deep link interface will be located in a more accessible part of the interface.… Read more


LinkShare Symposium West 2009: Event Wrap Up
San Francisco, California | January 21-22, 2009 The E-commerce revolution was in high gear when over 325 managers and executives from the world's leading and emerging e-commerce companies attended LinkShare Symposium West 2009 at the iconic Palace Hotel in San Francisco. A combination of networking and learning, LinkShare Symposium West enabled advertisers and publishers to discover new revenue opportunities, strengthen current partnerships, and obtain key insights into online consumer behavior in today's challenging economy.

A welcome reception kicked things off on Wednesday evening in the Garden Court of the historic Palace Hotel. Attendees arrived early and stayed late as they enjoyed hors d'oeuvres, delicious food and the open bar. It was the perfect start and venue to help Advertisers and Publishers kick-start their networking activities.
Thursday morning's events began with opening remarks from Yaz Iida, Co-President of LinkShare. Yaz announced how Advertisers and Publishers new to LinkShare Symposium - or "Golden Newbies" - could be identified by blinking lights on their badges. This novel approach to networking helped Advertisers and Publishers seek out new partnerships as they filled their schedules with impromptu meetings throughout the day. Read more about LinkShare Symposium West 2009 at our events page.


TIP OF THE MONTH
The Importance of Maintaining Your
Publisher Approval Queue

To ensure the success of your affiliate marketing program, it's important to review Publisher applications in a timely manner. This will help to get the right Publishers approved in your program, and will give you greater success in activating these partners. There are many risks of letting Publishers sit in the approval queue for too long… Find out more


PUBLISHER SPOTLIGHTS | FEBRUARY 2009
Citizenhawk
CitizenHawk's digital brand management solutions help companies monitor, protect and enforce proper use of their brand online Read more

Buzzillions
Buzzillions is your premier hub for product reviews. We're not sure how many a buzzillion is, but it sounds like a lot - and that's our goal, a lot of useful reviews to help you make an informed decision… Read more


NEW AND NOTABLE PUBLISHERS | FEBRUARY 2009

PUBLISHER CONTACT DESCRIPTION
Cooliris
Josh Schwarzapel
josh@cooliris.com
www.cooliris.com
Cooliris allows you to transform your browser into a lightning fast, cinematic way to discover the web…More
reKommend
Michael Ramsaur
michael_ramsaur@yahoo.com
www.rekommend.com
reKommend allows users to easily share their favorite websites without having to copy and paste urls into emails…More
ADVERTISER RESOURCES
Interface Training
LinkShare holds Interface Training every Wed
from 3:00 - 4:30p.m. ET.


LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare Team!

Publisher Communications
In addition to the monthly Deal Dispatcher, this month we have put out the Valentine's Day 2009 newsletter and the Health and Wellness newsletter. These communications are a great way to show your publishers special offers and to advertise to those looking to join your program. Stay tuned for upcoming newsletters that feature participating LinkShare advertiser offers.

Deal Dispatcher
The April Deal Dispatcher promotions are due March 15.

INDUSTRY EVENTS
etail
When: February 24 -26, 2009
Where: Phoenix, AZ
Website:
www.wbresearch.com/etailusawest

LinkShare
Symposium East 2009

When: June 22-23, 2009
Where: New York, NY
Website: http://www.linkshare.com/events/

FEEDBACK
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UK CORNER
LinkShare
Symposium UK

We are pleased to announce the first ever LinkShare Symposium UK!! For more than ten years, LinkShare advertisers and publishers have convened at the LinkShare Symposiums in New York & San Francisco to forge new business relationships and discuss issues facing the industry at large … More here

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