PRODUCT SPOTLIGHT | FEBRUARY 2009


Getting Enabled for Deep Links

by Ian Rosenwach

 In March we will release a new feature in the Publisher Dashboard that will make it quick and easy for your Publishers to create “deep links” to any page on your site. The new deep link interface will be located in a more accessible part of the interface. It will look like this:

The functionality of this feature is identical to LinkBuilder, which you may be familiar with. After the publisher enters a URL for a page on your site, they will receive a LinkShare tracking link to that page.

Most advertisers have the technical requirements needed to offer deep linking, but the feature must be activated in the advertiser interface. We’d like to get as many advertisers on board as possible! Deep Linking allows publishers much more flexibility and efficiency when creating links, and will increase the commission potential. There are no costs associated with it. A few examples of publishers that rely heavily on Deep Linking are:

Kaboodle
ShopStyle
ShopWiki
ThisNext
ShopItToMe
Once you’ve enabled Deep Linking, the following services are available to your Publishers:
  1. LinkBuilder
  2. Deep Linking interface
  3. Automated LinkGenerator web service
  4. WordPress plug-ins that utilize Automated LinkGenerator
    5.
To become technically enabled, advertisers must meet the following criteria:
  1. Your MLP syntax supports an absolute URL, i.e. you enter an absolute URL as the landing URL versus some other value.
  2. The URLs on your site do not include any session specific information.
  3. Your site supports framing.
    4.
Turning the feature on is as simple as checking a box in the merchant interface (see screenshot below.) We do ask that you consult with your LinkShare representative to confirm that you can be enabled based on your link structure.
  1. Click on Individual Product Links in the Links/Merchandiser section

  2. Mark the checkbox at the top of the page next to the text beginning “Enable affiliates…”
    3.
Enable deep linking today so you can empower your publishers to drive more sales!

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