FEBRUARY 2008
Welcome to the February issue of The Link! Thank you to the many advertisers who were in attendance at LinkShare Summit 2008 last week. Stay tuned for an in depth event recap in the March issue of The Link.
In this issue, we focus on various ways
to optimize your publisher program, including
a best practices article on How To Give Your Publisher Program a New Year Makeover, descriptions for Merchandiser and LinkBuilder, two tools that enable Web Services, as well as two new potential publisher partnerships for 2008
in our Publisher Spotlight and Publisher
Snapshot articles.
If you have any questions, please feel free to email us: merchantnewsletter@linkshare.com |
SCHEDULED MAITENANCE ALERT:
Please be advised that maintenance is tentatively scheduled Friday, February 15th, 2008 at
9:00PM EST through Saturday, February 16th, 2008 at 9:00 AM EST(12 hours).
During this time period the following services will be not available: Login, RSS feed and Link Locator Direct, Automated Link Generator, Traditional Affiliate Report, and Traditional Merchant Report. |
|
| BEST
PRACTICES | NEW YEAR MAKEOVER FOR PUBLISHER PROGRAMS |
|
Leonzo Cuiman and Lisa Hass on
the New York services team, cover best practices to keep momentum from holiday sales through the first quarter.
While you might think that the first quarter is a time when sales activity slows down – this is actually not the case. The first quarter is your chance to keep the momentum from the holidays going! One of the most important things you can do to successfully sustain these gains is to focus on publisher retention. Read on for ideas and plans that will help engage your publishers and keep sales going in the right direction! More.
|
|
| PRODUCT
SPOTLIGHTS | MERCHANDISER AND LINK BUILDER |
Ian
Rosenwach, Product Manager, provides an overview on tools that enable Web Services.
LinkShare now offers two new Web Services to Publishers - the Automated LinkGenerator and the Merchandiser Query Tool. With these tools, your Publishers can create links to any of your product pages on the fly and even query your Merchandiser file using descriptive keywords. Make sure you have the right features enabled so that your publishers can use both tools.
Please click
here for more information.
|
| PUBLISHER
SPOTLIGHT | FEBRUARY
2008 |
TechBargains, based in San Francisco, California, is a leading provider of buying information for technology products on the Internet. Techbargains.com is a buying guide that identifies specific products, finds bargain prices, and identifies vendors from which to purchase the products. Experts research and review the many products available, and distill the top products in various categories including computers, software, and consumer electronics. To read more about
TechBargains, please click
here. |
| PUBLISHER
SNAPSHOT | FEBRUARY
2008 |
| Publisher |
Contact Information |
Description |
| DailyeDeals.com |
|
DailyeDeals.com searches the web to feature the best discounts online all in one place. More |
|
|
| LINKSHARE
SUMMIT 2008 | THE VOICE OF THE MARKET |
|
Stay tuned next month for a full event recap from LinkShare Summit 2008. The event was a major success, and we hope you found it both productive and educational. |
|
|
|
BEST
PRACTICES
PRODUCT SPOTLIGHT
PUBLISHER SPOTLIGHT
PUBLISHER SNAPSHOT
INDUSTRY EVENTS
LINKSHARE SUMMIT 2008
MERCHANT RESOURCES
THE LINK ARCHIVES |
|
| |
We
appreciate your feedback about The Link. Feel
free to email
us with questions or article suggestions.
Missed an issue of The Link? Click
here to visit our archive and read
articles from previous issues. |
| |
|
|
INTERFACE TRAINING
LinkShare holds Interface Training every Wednesday from 3:00 p.m. - 4:30 p.m. ET. Reach out to your primary LinkShare contact for more information.
DEAL DISPATCHER
The Deal Dispatcher is your opportunity to reach out to new and existing publishers with coupons, sales, and new product launch information. Reach out to your primary LinkShare contact for more information.
The Deal Dispatcher is emailed to publishers
once per month. The March Deal Dispatcher
promotions are due February 15. The focus
of the March Deal Dispatcher will be Spring Break.
To submit your monthly promotions, go to the Merchant Interface under the “Mail Communications” section.
|
|
|
|
| |
|
eTail 2008