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New Year Make-Over
By Leonzo Cuiman and Lisa Hass
LinkShare Corporation
While you might think that the first quarter is a time when sales activity slows down – this is actually not the case. The first quarter is your chance to keep the momentum from the holidays going! One of the most important things you can do to successfully sustain these gains is to focus on publisher retention. Read on for ideas and plans that will help engage your publishers and keep sales going in the right direction!
Great incentives and communications are your keys to success - put your best foot forward!
Special promotions are always a great way keep the interest of your publishers. Consistently refreshing your incentives and promotions will entice your publishers to promote your products. The best incentives offer additional value to publishers in the form of commissions or special consumer offers that will help them drive traffic and sales. Here are three ideas for Q1 promotions that will energize your publishers and incent them to sell your products:
• Launch an activation campaign. Target your inactive publishers with a special incentive.
• Announce a sales contest. Appeal to the competitive nature of your publishers by offering a great prize. Align the contest with your revenue goals for certain products or product categories.
• Implement a limited time private offer. |
Newsletters – A newsletter about your company, your products and your business model is critical to keep your brand in the minds of your publishers. Have fun with your newsletter, but also be sure to provide information with an emphasis on why publishers will make money selling your products. Keep in mind that a publisher’s knowledge about your company and your products is limited to what you tell them. Therefore, focus on what’s important and always include these key items:
• AOV and your baseline commission structure.
• New Coupons and Promotions (Consumer or Publisher).
• Product spotlights that include best sellers, new products, and seasonal or holiday items.
• Best Performing Links! Let your publishers know which links convert the best. |
Deal Dispatcher – The Deal Dispatcher is a great way to publicize your latest promotions, while gaining additional exposure to prospective publishers. Submit an entry to each and every Deal Dispatcher to keep publishers thinking about your company and products!
Freshen Up Your Publisher Touchpoints!
• Join Programs Short Description – Many advertisers launch with their short description and never check it again. Is there anything in your description that could be worded better?
• Join Programs Offer Description – If you are using the plain text format, you should consider creating an HTML Join Program page and tie in your current promotions. This section is located within your Baseline Offer.
• Create Links – When was the last time you updated your links? Don't forget that your publishers are relying on you to keep this area up-to-date with your best revenue-generating links!
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