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IN THIS ISSUE

• PUBLISHER SPOTLIGHTS: Meet new publishers
• PRODUCT SPOTLIGHT: Executive Report
• BEST PRACTICE: Update Publisher Dashboard Touch Points
• SEASONAL OFFERS: LinkShare's Free Shipping Offers
• LINKSHARE EVENTS: LinkShare Symposium West 2012
• LATEST NEWS: Trends in Affiliate Marketing and Consumer Spending

PUBLISHER SPOTLIGHTS

Meet some of the Publishers in the LinkShare UK network

Forging new partnerships is essential to the growth of your affiliate program. This month we feature some great publishers in the UK network. Click here to learn more about these publishers

PRODUCT SPOTLIGHTS
Executive Report

The Executive Report provides an overview of sales, commissions, orders, clicks, and other common metrics for a selected time period. Aside from the statistical overview, the report features a trend chart and tables displaying trend information about your publishers. Most importantly, you will find sections on your top increasing and decreasing affiliates so that you can take quick steps to optimize their performance Learn more about how to utilize the Executive Report here.

BEST PRACTICE
Update Publisher Dashboard Touch Points

Make sure you keep your links and customizable pages up to date in order to attract more publishers. By creating influential descriptions along with updating your creative inventory, publishers will be more inclined to apply to your program. Check out more tips on how to improve your touch points on the Publisher Dashboard.

SEASONAL OFFERS
LinkShare's Free Shipping Offers

SUBMIT YOUR CHRISTMAS OFFERS TO DEAL DISPATCHER
You should aim to have at least one Christmas related offer in the Deal Dispatcher for November and December 2011 - offers such as free gift wrapping, free delivery, percentage off, free gift with purchase etc.
To submit your offer to Deal Dispatcher please login to the Advertiser Dashboard and under the "MESSAGING" tab select "DEAL DISPATCHER" which will take you to the submission page.

ADVERTISER RESOURCES

INTERFACE TRAINING
Live Merchant Interface Training Sessions take place regularly throughout the month. Next ones will be end of January 2012

Please contact AdvertiserHelpUK for details on joining the training sessions.

CREATIVE SERVICES
Be seen by consumers!
How are you promoting your product range for Autumn/Winter?

If you need fresh new materials to share with your affiliate partners, LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs. Contact the team for details today!

LINKSHARE'S BLOG

Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!

Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog

Publisher Communications
Please tell us about all your latest offers, promotions, codes, best sellers and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.

LINKSHARE EVENTS
LinkShare Symposium West 2012

Regiser now! Tickets are Selling Fast!
Start 2012 off right by meeting your affiliate partners and LinkShare experts face to face in San Francisco. We have two exciting keynote speakers this year at LinkShare Symposium West. Learn about the latest trends in online retail from Andy Hoar, Senior Analyst at Forrester Research. In addition to Andy's insight, learn about developing business strategies that appeal to women from Bridget Brennan, CEO of Female Factor. Bridget will discuss the fundamentals of the gender psychology based on her book Why She Buys: The new Strategy for Reaching the World's Most Powerful Consumers.
Don't miss out.

LATEST NEWS
Trends in Affiliate Marketing and Consumer Spending

Voucher code boom as a record 7m consumers look for discount deals � 08.12.11 The Telegraph
UK retailers set to offer 2,500 voucher codes this December in a bid to win customers. The number of discount vouchers and online codes issued by retailers has risen, with a year-on-year increase of 66pc.
Electronics and fashion retailers offer the highest number of discounts, followed by home and garden outlets and health and beauty shops. According to figures from Vouchercodes.co.uk, shoppers logged on more than 6.5million times to download a discount voucher or code over the last 12 months. Read more

IAB research predicts growth for affiliate sector � 07.12.11 Internet Advertising Bureau
IAB Affiliate Advertiser survey reveals future growth in the discipline is expected over the next 12 months. Survey reveals that 77% of respondents feel that marketing spend for affiliates had grown with 71% expecting it to grow further in 2012. Read more

Cyber Monday sees Brits spend �19m AN HOUR on the biggest online shopping day of the year � 05.11.11 Daily Mail
Shoppers in the UK are believed to have spent an extraordinary £19million an hour over the internet today - the biggest online shopping day of the year. The total outlay is expected to be a remarkable £456million in just 24 hours, with sales peaking between 1pm and 2pm when office staff logged on during their lunch breaks. Shoppers are set to spend 14 per cent more than last year and many online stores had special one-day sales to entice customers. Read more

Curious online consumers can be swayed by well-timed marketing - 30.11.11 SME Web
Over half of consumers would buy from an unfamiliar brand, which they have not previously bought from if they offered the best deal, new research finds. This impulsive buying behaviour has been exploited successfully by sites like Groupon and Quidco, with daily emails promoting brands looking to expand their sales, as well as their customer and marketing base. Read more

Vouchers influence Brits to buy from unfamiliar brands - study - 25.11.11 Net Imperative
Over half of consumers (56%) would buy from an unfamiliar brand if offered the right deal at the right time, while 41% have bought purchased something online they would never previously thought of buying, because of a voucher or offer, according to new research. Read more

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