Inside This Issue:

Publisher Spotlight: An intro to some UK Publishers
Networking: Get Geared Up For Christmas
Product Update: New Widgets for Merchandiser
Best Practices: Expanding your Search Keyword List
Register for a Web Seminar: Paid Search, A Web Seminar for Advertisers
View a Web Seminar: How to Run A Publisher-Friendly Program
View a Web Seminar: Fatwallet, Memolink, and Allegiance Marketing
LinkShare University: Get Your Affiliate Program Ramped Up to Greater Profitability!

If you have any questions, please feel free to email us: thelinkuk@linkshare.com



PUBLISHER SPOTLIGHTS
A useful introduction to some of the Publishers in the LinkShare UK network
Forging new partnerships is essential to the growth of your affiliate program. This month we feature six great publishers in the UK network. Click here to learn more about these publishers...



PRODUCT UPDATE
New Widgets that Put Your Merchandiser Products to Work
Would you like to spruce up your program by offering affiliates dynamic widgets to help promote your products? Now you can make the most of your product feed, with two new tools available on the LinkShare network! With the option of working with Widgetbox or Google Gadgets, your affiliates will be able to display your products, or offer their customers a product search box right on their sites. Setting up the widgets is quick and simple, and widgets provide shoppers with a more engaging shopping experience, thereby helping your Publishers drive more revenue for you! Read more



BEST PRACTICES
Expanding Your Search Keyword List
If you are looking for ways to build out your paid search keyword list, there are several free tools that can help you gather more keyword ideas. However, it's always best to first revisit the site you are trying to drive traffic to and ensure that you have all the products and categories covered… Read more



NETWORKING
Get Geared Up For Christmas
Based on the combination of the positive feedback from merchants & affiliates and the challenge of accommodating so many diaries, we are replacing the planned LinkShare DealMaker event on 9th September with a string of smaller, more intimate opportunities in the run up to the Christmas period.

These will take place in London on:

Wednesday 9th September (3-6pm)
Tuesday 29th September (3-6pm)
Wednesday 21st October (3-6pm)
Tuesday 10th November (3-6pm)

Read more...



LINKSHARE UNIVERSITY
Get Your Affiliate Program Ramped Up to Greater Profitability!
Tuesday 29th September 2009

LinkShare University courses are designed to help your affiliate program succeed quickly. Our workshops will show you how to increase revenues when you:
  • Improve your brand's visibility in the LinkShare Network
  • Learn how to attract new Publishers to your program
  • Optimise your marketing efforts to increase revenues
  • Understand how to work with both large and small publishers
LinkShare University is taught by our team of experts and our senior account managers, and is held in our London conference centre. Read more...


ADVERTISER RESOURCES
Interface Training
LinkShare holds Interface
Training Q & A every Mon. from 2:00 - 2:30p.m. BST.


Creative Services
Clear and compelling creative is one of the most important elements of any winning Affiliate Marketing program. LinkShare Creative Services offers you a cost-effective, a la carte approach to meeting your creative needs.

LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!


Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog


INDUSTRY EVENTS
ad:tech London
22-23 September 2009
London, UK



a4u expo
13-14 October 2009
London, UK


LinkShare University in London! Tuesday, September 29, 2009
Attend a full day of training and workshops. Learn More

Publisher Communications
Please tell us about all your latest offers, promotions, codes and sales via the LinkShare Deal Dispatcher submission form, via your LinkShare account manager or via Advertiser Help.

This is a great way to highlight your offers to publishers as well as to forge new partnerships.


FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.


REGISTER FOR A WEB SEMINAR
Paid Search: A Web Seminar for Advertisers
Kim Read, Director of Search and Creative Services at LinkShare, will explain the basics of paid search.
Wednesday, 23rd September, 6:00pm BST

Topics include:

Building Out Your Keyword List
Organising and Grouping Your Keywords
Writing Your Ad Copy
Utilising Campaign Settings
Improving Your Quality Score

To register for this event, or to see a list of upcoming events, click here.
(When accessing WebEx, we recommend using Internet Explorer.)

Not convenient? View a recording of this seminar.



VIEW A WEB SEMINAR
Back To School: Tips for Advertisers
Last month, FatWallet, Memolink and Allegiance Marketing gave a web seminar in which they discussed their business models and how to optimize your affiliate program by providing seasonal creative. To view the recording, click here.


VIEW A WEB SEMINAR
How to Run A Publisher-Friendly Program
Kathleen Lindsay, Director of Merchant Accounts for Allegiance Marketing Resources, explains how to give your Publishers the tools they need to drive traffic to your site and generate sales. To view the recording, click here.

Topics include:
How Publishers select an Advertiser's program
Key program information that Publishers need
Utilising the interface
Setting up links, creative, and offers
Communicating with your Publishers


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