Welcome to the August 2008 edition of the Link! In this issue you can read about the full release of our latest creative type, Easy Links — contextual product ads that use intelligent link technology to showcase the products most likely to convert. In the Product Update section learn about LinkShare’s new WordPress plug-in, the LinkShare RRS DealFeed. Then read our Best Practices article on how to effectively optimize your program through SKU-Based offers. Also, our Tip of the Month will teach you how to track your email newsletter open rates, a practice that can help you gauge the success of your publisher communications. In the UK Corner you will find some examples of British-based high fashion publisher sites. Finally, don’t forget to check out our Publisher Spotlight and New and Notable Publishers to find out about exciting and successful publishers in the LinkShare Network!

TIP OF THE MONTH

Newsletter Open Rates By Leslie Pazan
Email newsletters are one of the main methods for communication with publishers in your program. One way to gauge the success of your communications is to track the open rate, which will give you an idea of how many publishers are opening each newsletter. Read on for instructions on how easily track open rates using the LinkShare interface. For more information on Understanding Email Open Rates, check out our Best Practices article from the April 2008 issue of The Link.… Find out more

PUBLISHER SPOTLIGHTS

RecycleBank
RecycleBank RecycleBank is one of the world’s fastest-growing green loyalty and rewards programs. RecycleBank is making waves throughout the world by motivating people to recycle and to engage in environmentally friendly behaviors. Read more

CartFly
Ustrive2, the makers of Cartfly.com, incubates new and innovative e-commerce technologies. Cartfly creates a new online commerce ecosystem that dramatically increases the opportunities for online retailers.…Read more