Inside This Issue:

Publisher Spotlight, Platinum: SkyMall-Virgin America and TheFind
Publisher Spotlight, Rising Star: Do I Have Lipstick On My Teeth?
Publisher Spotlight, New and Notable: ScanLife and Enservio
Tip of the Month: Viewing Publisher Statistics
Best Practices: Monitoring Affiliate Activity
Register for a Live Web Seminar: LinkShare University, Program Analytics
Industry Events: Golden Link Nominations
UK Corner: 38.2% Growth in 2009

If you have any questions, please feel free to email us: thelink@linkshare.com


PUBLISHER SPOTLIGHT

SkyMall-Virgin America
the Red store is a new online shopping mall where Virgin America Elevate members can shop online and earn frequent flyer points…More>
TheFind
The Find is the definitive vertical search engine that offers the most comprehensive shopping experience available online…More>
ScanLife
Scanbuy is the provider of a mobile technology called ScanLife which converts virtually any camera phone into a barcode scanner …More>
Enservio
Enservio is the market leader in contents inventory creation, valuation and replacement…More>
Do I Have Lipstick On My Teeth?
Kim White is a celebrity makeup artist who loves to share her favorite beauty finds with her fans…More>


TIP OF THE MONTH
Viewing Publisher Statistics
To manage your program effectively, it is important to keep track of your Publishers' statistics on a regular basis.…Read on for the steps to view general statistics about the Publishers in your program.


BEST PRACTICES
Monitoring Affiliate Activity with the IP Report
The IP Report lets you examine Affiliate activity in greater detail. Use it if you notice an Affiliate has begun to generate a lot of clicks or transactions seemingly overnight. Click here for more information about running and IP Report.


REGISTER FOR A LIVE WEB SEMINAR
Advertiser Affiliate Marketing Training Online
We have created LinkShare University Online to help you get the most from the LinkShare network and your Publishers. This program give you access to some of our top Affiliate managers and their expertise, right from your computer. Whether you're a beginner to Affiliate Marketing or have years of experience, these specially designed training courses will help you advance, providing you the knowledge and actions required to optimize and grow your program.

Program Analytics
Date: Thursday, April 22, 2010
Time: 4:00-5:00 pm EST
Registration Fee: $90
Pre-Requisite: Online Interface Training

This session will outline which reports are most effective when addressing specific business requirements such as optimizing a campaign, running activation campaigns and performing ROI analysis. You will receive an outline and sample reports for the above business needs. Register here (When accessing WebEx, we recommend using Internet Explorer.)
For more information about LinkShare University, click here.


EVENTS
Register for Symposium East/Golden Link Nominations
Registration for Symposium East is now open! Make sure to register by May 7th in order to receive the early bird $100 discount. A set of rooms have been reserved at the Trump SoHo-NYC's newest hotel. LinkShare has secured the special room rate of $265 for Symposium East attendees. For more details on the event and hotel reservations, click here.

The Annual Golden Link Awards will also take place at Symposium East. Nominations are now OPEN so make sure to enter yourself and your peers who you think deserve an award. Click here for more details and click on the button below to vote now!




ADVERTISER RESOURCES
Interface Training
For a step-by-step guide to the Advertiser Interface click here. Find additional training materials in the Merchant Resource Center.

Deal Dispatcher
June Deal Dispatcher promotions are due May 15.

LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare Team!

FEEDBACK
email us with questions or content ideas for The Link.
To access previous editions
click here.


UK CORNER
Affiliate Marketing in the UK Grew by 38.2% in 2009
Figures released this month in the Internet Advertising Bureau's (IAB) Online Adspend Study showed that internet ad spend in the UK grew by 4.2% in 2009 to over £3.5billion, surpassing industry forecasts and showing the resilience of the online sector in a year when overall adspend fell.… read more

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