UK: APRIL 2009

Welcome to April's edition of The Link UK. This month at the first LinkShare Symposium UK 2009 in London, LinkShare advertisers and publishers really were making the most of their connections! A special thanks to our sponsors, DealMaker hosts, speakers and panelists for truly making our first UK Symposium a great success! Please see our website for a full Symposium Wrap-up.

In this month's The Link, learn how to apply valuable time-management skills to the world of Affiliate Marketing, learn how to upload banners, and get involved in LinkShare University. Plus, our Publisher Spotlight highlights a few of our notable publishers with whom you may want to consider partnering.

If you have any questions, please feel free to email us: thelinkuk@linkshare.com


BEST PRACTICES
How to Budget Time when Budgets are Slim
Recessions aren't fun. Companies struggling financially will try anything to meet budgets, keep the bottom line from plummeting, and unfortunately in that frenzy, tend to instill that same sense of panic in their employees - causing them to lose focus on what things are really important in their day-to-day activities. Prioritization now becomes extremely crucial. … Read more

LINKSHARE SYMPOSIUM EAST 2009
LinkShare Symposium East is taking place on 23 June 2009 in New York City

The Golden Link Awards acknowledges the great work done by LinkShare Advertisers and Publishers. This year, the Golden Link Awards will be held during a special luncheon at Symposium East 2009 on Tuesday, June 23, 2009. We are pleased to announce that the 2009 LinkShare Golden Link Awards will be hosted by Joan Rivers! The LinkShare Golden Link Awards luncheon is included with your Symposium East ticket purchase, so everyone who comes gets to join the fun! Learn more or register today.


LINKSHARE UK WEEKLY MERCHANT TRAINING
Get Your Affiliate Program Ramped Up to Greater Profitability!

A date for your diary... Starting from Friday, 8th May 2009 the LinkShare UK Merchant Training will take place on Fridays, 10.30 - 11.30am GMT. The LinkShare account management team will be offering dedicated training sessions to help merchants boost their affiliate program performance. To sign up for a particular session please contact the trainer, Juliane Sikora jsikora@linkshare.com to get the login details for the conference call, which will be accompanied by a PowerPoint presentation where necessary. Please make sure to have your login details for the LinkShare merchant interface to hand (otherwise please contact Juliane and she can assist you in retrieving the information).

These workshops will show you how to increase revenues when you:

• Improve your company's visibility in the network to gain new publishers
• Optimise your marketing efforts to increase revenues
• Understand how to work with both large and small publishers
More details here


TIP OF THE MONTH
Advertiser Video Training- Uploading Banners
Keeping your creative inventory up-to-date and organised is extremely important to the overall success of your Affiliate Marketing program. Maintenance of your creative inventory will provide you with greater control on how your Publishers are marketing your brand, and will ensure that you are offering only your current promotions and links. We strongly recommend that you review your current links and supply new creative on a monthly basis as part of your program management activities.… Find out more


PUBLISHER SPOTLIGHTS | APRIL 2009
Idealo.co.uk
Idealo.co.uk price comparison service is well into the summer mood this year with traffic to our Outdoor and Gardening sections reaching over 33,000 unique visitors in March and expected to at least triple in the peak summer months... Read more

mydeco
mydeco brings together the widest possible range of products from high street stores to niche retailers, thousands of inspiring looks to fit any budget, expert designers on hand for advice, and simple 3D tools to help users plan their room before they even open a tin of paint... Read more

Smart Gardening
The aim of Smart Gardening is to help all garden owners, whatever their level of experience, get value for money when buying garden equipment. The internet offers the largest selection of products available in one place... Read more


INDUSTRY EVENTS
a4uexpo Europe
April 28 - 29, 2009
Amsterdam, Netherlands


LinkShare Symposium East 2009
June 23, 2009
New York, NY, USA



PUBLISHER COMMUNICATIONS
In addition to the monthly Deal Dispatcher, we will also be promoting Home & Garden over the next few weeks. If you have any Home & Garden offers, products or promotions, please tell us about them either via your LinkShare account manager or via Advertiser Help.


We also have a Green Season page on our site now that is updated regularly, so please submit any new offers, products and promotions to us as and when you have them available.

These communications are a great way to highlight your offers to publishers as well as to forge new partnerships.


LINKSHARE'S BLOG
Read the LinkShare Blog for product updates, news, and other insights from the LinkShare UK Team!


Now you can also Follow us on Twitter: http://twitter.com/
LinkShareUKBlog


ADVERTISER RESOURCES
Merchant Resource Centre
http://www.linkshare.com/resource
center/index.shtml


FEEDBACK
We appreciate your feedback about The Link. Feel free to email us with questions or article suggestions.

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