The Link

APRIL 2008

Welcome to the April 2008 edition of The Link! We have a ton of interesting articles and LinkShare information to share with you this month, all communicated in our new easy to read, easy to navigate layout. We encourage you to read about The Importance of Default Creative in our Product Spotlight article. Plus, check out our Best Practices article, Understanding Email Open Rates, which explains a method to gauge the success of your communication campaigns. We have also included a Sneak Preview for Symposium 2008: read to find out about this year's event, June 23-24 in New York City. Also, read about our recently launched Platinum Publisher Program, which will help you to identify successful publishers in our network. Last but not least, check out four new potential Publisher relationships - two in our Publisher Spotlight section and two in our New and Notable Publishers section!

If you have any questions, please feel free to email us: merchantnewsletter@linkshare.com

PRODUCT SPOTLIGHT

The Importance of Default Creative
Creative Begin and End Date is a new feature LinkShare rolled out in the past year … Read more

BEST PRACTICES

Understanding Newsletter Open Rates bY Megan Kiefer
Email newsletters are one of the main methods for communication with publishers …Read More

SYMPOSIUM 2008 SNEAK PREVIEW

This year's much anticipated LinkShare Symposium 2008 will take place June 23-24, 2008 in New York City. For more than ten years, LinkShare advertisers, publishers, and leading companies doing business on the web have convened at the LinkShare Symposium to strengthen business relationships and discuss issues facing the industry at large. Don't miss the unparalleled performance-based marketing event of the year! Find out more at www.linkshare.com/symposium2008/symposium.shtml

PLATINUM PUBLISHER PROGRAM

In the affiliate marketing industry there are literally thousands of Publishers who spend many long days getting their Web site and their business model just right. Only a small fraction, however, are hugely successful and meet or exceed their commission goals consistently month after month. Our recently released Platinum Publisher program will help you to identify these successful publishers, allowing you to foster profitable partnerships that can be sustained over time. Find out more

Download the Platinum Publisher PDF

PUBLISHER SPOTLIGHTS | April 2008

Shopping-Bargains.com, LLC was established in February 1999 with the goal of helping family and friends save money shopping online. Now serving over 1,000 stores, Shopping-Bargains.com has developed new ways to categorize offers and deals. Read more

eDealinfo.com gathers and receives coupons, deals and product information from various online stores and their affiliates, to help consumers save while bargain shopping online. With 200+ daily best online deals and 200+ daily new coupons, the consumers are sure to find something that would interest them. Read more

NEW AND NOTABLE PUBLISHERS | April 2008

PUBLISHER	CONTACT	DESCRIPTION
Savings.com http://www.savings.com	Tom Kuljis tom@savings.com	Savings.com offers extensive collection of coupons available online to help shoppers find the premiere savings opportunities, More
Bill Me Later http://shopping.billmelater.com	Michael Lyden or Jeff Wood	Bill Me Later is the fast, easy and secure way to pay online without using a credit card. More

MERCHANT RESOURCES
INTERFACE TRAINING
LinkShare holds Interface Training every Wed from 3:00 - 4:30p.m. ET.

DEAL DISPATCHER
The June Deal Dispatcher promotions are due May15.

INDUSTRY EVENTS
LinkShare
Symposium 2008
When: June 23-24, 2008
Where: New York, NY
Website: www.linkshare.com

Internet World UK
When: April 29-May 1, 2008
Where: London
Website: http://www.internetworld.co.uk/

eTail UK
When: June 2-4, 2008
Where: London
Website: http://www.wbresearch.com

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