Search Marketing Technology

Rakuten LinkShare Search clients are managed on the Kenshoo Search platform, which has been identified as the sole leader in paid search management software by Forrester Research.

About Kenshoo

Kenshoo is a leading technology platform for professional Search Marketing management.

  • 5 of the top 10 retailers and 8 of the top 10 global advertising networks are powered by Kenshoo
  • Annual online media spend managed through Kenshoo: $1 billion+
  • Annual online sales revenue directed through Kenshoo: $15 billion+

Key Capabilities of Rakuten LinkShare's Search Marketing Platform

Path-to-Conversion Attribution

  • Allows is to properly allocate credit to keywords in a buying cycle.

Landing Page A/B Split Testing

  • Provides us real-time testing data to help strategically improve performance.

Bid Management Flexibility

  • Grants us the ability to put in different bid management policies based upon specific campaign goals.
  • Example bid policies:
    • CPA
    • Branding
    • Improve CTR
    • Increase Profit
    • Lowest Bid for Position
    • Remove Zero-Impression Keywords
    • Activate Inactive Keywords

Ad Scheduling:

  • Allows us to schedule ad copy updates and changes in advance to ensure they go live at desired time

    Automated Keyword Suggestions

    • Helps us identify new keywords to incorporate into the account to drive additional conversions.

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